Writing on the Web

SEPTEMBER 27, 2010

The bad news is there are more blogs, more competition for attention. Doug Kessler and the boys over at VelocityPartnersUK ask this question in the B2B Manifesto. I think this is essential advice for anyone using a blog for business, not just B2B marketers. Blog this on Blogger. You can get your copy here.)

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

SEPTEMBER 3, 2010

Ahhh, that question again…(followed usually by how do you turn readers into buyers ?) This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. Blog this on Blogger. How do you write compelling content that attracts and engages readers?

Digg 100

Digg Trigger Marketing Content Buzz 100

Writing on the Web

JULY 26, 2010

. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#. It’s not likely they go online looking for you, your business or your blog. But they do go to search engines and they type in questions with keywords.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

OCTOBER 4, 2010

I wrote about this important $64,000 question last week, and I’m immersed in research about what makes content engaging right now. He says we should start our messages with the big WHY … why we’re in business, why do we do what we do. Blog this on Blogger. Blog Content: Are you personal… or all business?

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

JUNE 16, 2010

And if you’ve got a Wordpress story to share with us, tell us in the comments how you’re using it for your business, please share your url so we can come check it out! Blog this on Blogger. 5 Content Marketing Goals for Your Website & Blog … and One Big Challenge. Website, Blog, Ezine?

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

JULY 2, 2010

Personality counts for sure, how much is the question. Blog this on Blogger. Related posts: Putting the YOU in Business Blogging: 5 tips for getting personal. Personal Stories on Your Business Blogs: the fine line. Your Business and the Web: Getting Better? What do you think? Share this on Bebo.

Personalization 100

Personalization Ning Business Digg 100

Webbiquity

JUNE 23, 2010

Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Here are six key differences between business blogs and websites. Blog: frequently updated content. Blog: not for everyone. Website: static content.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Writing on the Web

JUNE 9, 2011

I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? Blog this on Blogger.

Digg 100

Digg Buzz Blogger Internet Marketing 100

Writing on the Web

APRIL 11, 2011

But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. Blog this on Blogger. Business Blog Writing and Content Marketing: Come on, light my fire! Share this on del.icio.us.

Rules 100

Rules Content Digg Custom Publishing 100

Webbiquity

APRIL 29, 2010

What plugins and techniques should you use to truly personalize your blog? Find the answers to these questions and more here in the best posts and articles about WordPress from last year. How can you make WordPress easier to use for non-technical content contributors? Must See SEO Guide for All WordPress Bloggers by wpbeginner.

Tools 100

Tools Tips SIC Best Practices 100

Writing on the Web

JUNE 29, 2010

Before I go over to Vizu.com and devise a new set of poll questions, let me talk to you about this for a few sentences. I asked if you ran your business website on Wordpress or not. Blog this on Blogger. I know there are many who feel it’s just too overwhelming to learn, especially now with all the social media chatter.

Ning 100

Ning Business Digg Buzz 100

Webbiquity

MAY 4, 2010

If you haven’t already done so, find and join LinkedIn groups relevant to your industry, groups that key influencers, potential business partners, and most importantly your sales prospects are likely to be members of. Create “linkable&# content. Use social bookmarking. Share this on del.icio.us. Post this on Diigo. Tweet This!

RSS 100

RSS Digg Tagging Blogger 100

Writing on the Web

APRIL 13, 2011

You need them to subscribe, to sign up, to download, to ask you questions and engage with you so they become clients when they are ready. Blog this on Blogger. 3 Rules for Writing Content for Your Business Blog. Business Blog Writing and Content Marketing: Come on, light my fire! Share this on del.icio.us.

Rules 100

Rules Content Digg Press 100

Writing on the Web

AUGUST 2, 2010

And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? These two questions have been fueling my mental energy for the past few years. Ah, yea, verily… and as Shakespeare would say, and there’s the rub … Blog this on Blogger. Share this on del.icio.us.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

MARCH 21, 2011

What do you find is the most important thing about a blog post? Mark Schaefer over at {grow} blog asked this question and gives his opinion. Take a few minutes to decide, then leave a comment about the top blogging elements that get you to read a post. Blog this on Blogger. What makes you read? Post on Google Buzz.

Digg 100

Digg Blogger Opinions Buzz 100

Writing on the Web

APRIL 18, 2011

Answer reader’s questions and educate. These goals apply to your website, your blog, your newsletters and everything you publish on the Web whether in text, audio or video. Give them something they can do to further the relationship: Ask a question. Answer your question. Blog this on Blogger. Take a survey.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

JULY 27, 2010

Engagement : Too author-centric, not enough asking readers questions , addressing them as “you&#. Every time he posts on his blog (2-3 times a week) he goes over to Ping.fm and makes sure to feed a short question from his blog post, along with the shortened permalink URL, into several of his social sites.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

JUNE 15, 2010

At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now.&# I thought to myself: Why should they care about this and why should I join the site? The Smart Way to Get Started on Twitter: Twitter for Business Coaches. Add this link to Box.net. Post this on Diigo.

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Writing on the Web

NOVEMBER 4, 2010

A personalized blogging strategy that you understand and can implement. Your blogging questions answered in plain English – not only the ‘what’ but the ‘why’, as well. Blog this on Blogger. Related posts: The REAL Reason I Love Blogging. Business Blogging: Blast Past the Blunders. Post on Google Buzz.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

LeadSquared

OCTOBER 24, 2013

Just in case you missed the webinar, below is a compilation of a few of the most important questions that were asked. Question 1. Let me rephrase this question for our readers: “Does Google Hummingbird understand the intent of the person asking the question and then provide results?” Question 2.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Hubspot

OCTOBER 19, 2010

This post is based on a question asked by the team at Rocket Matter, legal practice management software. Helpful Links: Learn more about why every business should blog and learn a few Business Blogging Lessons From Google's Chief Blogger. Spend 30% on Calls-to-Action and Landing Pages. Spend 10% on Social Media.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Online Marketing Institute

NOVEMBER 7, 2010

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. Similarly we are seeing leading businesses take a similar approach to become the experts for their respective areas. Consider Netconcepts. Other stuff?

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com. It doesnt have to be one or the other.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

LeadSquared

JULY 28, 2015

In our last post of the series ‘How to Start Blogging – A Guide for Small Businesses’, we answered the most common questions you might have in your mind about kick-starting your blog. After reading today’s blog post, we expect you to finish these basic steps: Finalize a Name for your blog.

Business Blogging 40

Business Blogging CMS Development Digg Domain 40

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. It's important to educate businesses about the different permutations of business blogging, and measurement is going to part of that. Mark, you're spot on!

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

MARCH 24, 2011

You can submit your questions to this group on YoungEntrepreneurCouncil.com. Blogging isn’t easy — and certainly not for individuals who don’t have the capacity or desire to commit their minds and time to a long-term cause. Think of questions and concerns your audience has or better yet, ask them.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Convince & Convert

MARCH 23, 2010

Add Calls to Action to Your Blog Other than hopefully come back again, what do you want your first-time readers to do? You MUST ask and answer this question, and develop appropriate calls to action accordingly. Focus Your Blog Ultimately, first-time visitors come to your blog because someone or something pointed them there.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Webbiquity

JULY 12, 2010

Most of us have, through the classroom, TV shows or somewhere in life, learned about the reporter’s questions : who , w hat , when , where and why. Just as these questions are critical to solid journalism, so they can be invaluable to social media strategy development. Why: possibly the most important question of all.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Webbiquity

JULY 26, 2010

B2B Social Media: Why Do Business Professionals Use Social Media? Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Business Blogging.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

SEPTEMBER 3, 2013

Find the answers to those questions and more here in 15 expert guides to WordPress tips , tricks and plugins. Berrie Pelser (again) lists more than three dozen top security and SEO plugins for WordPress along with brief descriptions of each, including Digg Digg [[link] (“Add a floating bar with share buttons to your blog.

CMS Development 100

CMS Development Tips Digg Work Management 100

Webbiquity

AUGUST 30, 2010

Okay, so you understand the benefits of business blogs , and you’re ready to make the commitment to developing and maintaining a blog for the long haul. The next question is: where should I put the blog? There are five common options: Free hosting on a blogging platform site. by SEO Inc Blog.

CMS Development 100

CMS Development Enterprise Management Marketing Websites Domain 100

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? link] jaybaer Good question. Just an example. I didn't ever though about this.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Writing on the Web

JUNE 16, 2011

opportunities to engage readers) of your business blog post? It’s the bait on your fishing hook which draws people over to your blog site to read your stuff. Every time you ask readers a question , you’re engaging their brains. The human mind doesn’t like unfinished business, we want answers.

Trigger Marketing 100

Trigger Marketing Digg Buzz Top of Funnel 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Like most questions in business, the answer is, “it depends,&# but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. 9 Awesome Ways to Market a Business Blog , October 12, 2010 We are all impatient. How do you PROVE the value of Twitter? by Aaron Kim.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

He was using Twitter to fire rapid questions at me after I completed my session at the Lead Management Summit on Tuesday and into Wednesday morning. 1. Develop a plan – Ask yourself these three questions: WHO – Who is your target audience? &# is a question I get asked repeatedly. Many roads to Oz, as they say.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

MAY 14, 2013

Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. more here in 30 of the best business blogging guides and resources of the past year. What’s your view?

Resources 100

Resources Tips Blogger Social Media 100