Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. In 2020, 87% of consumers read local business reviews online. And 90% trust what other customers say about a company over what the company says about itself. They’ll also gain valuable and memorable insights into your business strategies.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. A B2B blog is the perfect online tool to accomplish that. Without passion and expertise, you will have a hard time sustaining your business blog over the long haul.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Webbiquity

AUGUST 22, 2017

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Webbiquity

MAY 6, 2020

The term “customer engagement” has become quite a buzzword over time. Customer engagement reflects the amount of a brand’s interaction with its audiences across various touchpoints. Big brands like IBM, Google, Microsoft, Starbucks are seen blogging regularly as a means to interact with their customers.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Webbiquity

APRIL 26, 2022

But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. Of course, if you’re a regular reader of this blog, you’re probably an outstanding writer. Not everyone is a great writer. Image credit: Suzy Hazelwood on Pexels.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Webbiquity

DECEMBER 6, 2022

That seems a bit low compared to other studies, such as reporting by Neal Schaffer that 65% of content marketers say blogs are their most-used format, 59% of B2B marketers say blogs are the most important tool they use, and the benefits of business blogging are beyond compelling. It’s well worth a read.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

B2B Digital Marketer

AUGUST 3, 2023

In this episode, we delve into the fascinating world of primal storytelling and its immense power in connecting with prospects and customers. In this podcast, you’ll learn: The significance of primal storytelling in establishing connections with prospects and customers. Our guest, Anthony L.

Storytelling 52

Storytelling Small Business Marketing Marketing Prospects B2B Marketing 52

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Zoominfo

JANUARY 28, 2019

Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. The ultimate goal of #ChatZoomInfo is to engage with the diverse group of professionals, customers, and partners who follow ZoomInfo on Twitter. Business Blogging. Social Selling. Passive Candidate Sourcing.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Adobe Experience Cloud Blog

DECEMBER 6, 2009

We want to cover a good part of the market while at the same time have the ability to home in on three subjects in which ZoomInfo’s audience and readers are living and breathing every day: lead generation (prospecting), data management and sales relationships. We have seen many survey and polls on your blog. social selling.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

SendX

DECEMBER 28, 2020

81% of small businesses depend on email marketing as their main customer acquisition channel. CRM tool is designed to help you manage and improve the relationship between you and your customers. All geared towards helping you make a marketing decision for every customer you come across. for every dollar spent.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. The body content is the meat and potatoes of your blog.

Template 28

Template Business Blogging Planning Buyer Personas 28

Webbiquity

APRIL 5, 2022

The use of content marketing continues to grow because high-quality content has value, to both vendors and their prospective customers. It is mainly because both of these have a varied set of customers. Image credit: Elisa Ventur on Unsplash.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Hubspot

OCTOBER 17, 2011

Of course, you should cut down on the crude language, but your blog shouldn’t sound like it was written by a lawyer. This is your chance to give customers an opportunity to identify with your company, so be friendly, show some personality, and maybe even crack a joke here and there. Step 2: Cut Back on Specialized Language.

Business Blogging 28

Business Blogging Business Paid Search Agency Click Rate 28

Webbiquity

APRIL 10, 2018

And communicate the business benefits? Sales prospects have high expectations as well. Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. Maximize Social Business ). Customer service is another huge expense. And measure them?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Brandpoint

DECEMBER 27, 2018

If this person is a good candidate to become a customer (which can be done through a lead scoring process), a salesperson might pursue the lead by sending an introductory email or dialing a cold call. Quality content brings people to your website, converts them, nurtures them and ultimately turns prospects into qualified leads.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. They're valuable and helpful, they make great pieces of evergreen content that stand the test of time, and they're an inbound marketing staple to reap the benefits of educating your prospects.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

ClearVoice

JUNE 24, 2021

It’s a medium that lends itself particularly well to storytelling formats that both capture the attention of prospects and evoke an emotional response in your customers. Blogging content is still effective. To paraphrase a popular misquote of Mark Twain , “The rumors of the death of business blogging are greatly exaggerated.”

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Hubspot

DECEMBER 29, 2011

You believe in the importance of creating relevant and interesting content for your prospects to consume. To get the time, you'll have to lobby your boss for more resources, and that means convincing your boss that blogging is actually worth your time, your effort, and his money. This blog post (how meta is that?)

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Writing on the Web

MARCH 13, 2013

And if current and prospective customers come to your site and find copy that’s poorly written and/or filled with spelling or grammar errors, that inattention to detail might well cost you their business. Related posts: 5 Reasons to Hire a Content Marketing Writer for Your Business. But don’t despair.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. Our blog lets us more easily connect with people on social networking sites by directing them to what we’re doing. But, so are many of our prospects.). It builds blog readership. By Peter Caputa. It builds brand awareness.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

BenchmarkONE

NOVEMBER 25, 2019

Also, it provides fuel for your email nurture campaigns and can help you personalize your outreach by sending applicable blog content to prospects based on where they are in the buyer’s journey. . Companies that maintain a blog receive 97% more links to their website. It could even cost you some customers.

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Go Beyond SEO

OCTOBER 4, 2021

It’s All About the Customer Journey. The customer journey has changed drastically over the past decade. Customers want instant responses to their messages and seamless experiences across digital platforms. How can you prioritize your client’s experience and customer journey? Always Follow Up.

Television marketing 88

Television marketing Multi-Channel Amazon Validation 88

Go Beyond SEO

JUNE 28, 2021

Narrowing your market is a scary prospect. You probably already know who your customers are, and the more people you reach, the more you sell. When you focus your energy on targeting a narrower audience , your message can be more customized. Focus on Customer Experience. Here lies the rub.

Bandwidth 78

Bandwidth Barriers Sales Cycle Trust Marketing 78

PureB2B

AUGUST 28, 2018

You’ve most likely experienced a call that went from bad to worse in an instant, where you seemingly fail to impress your prospect no matter how hard you try to sweeten the deal. Still, your prospect keeps talking about your competitors, asks for a service you don’t offer, or remains disinterested and nonchalant throughout the whole ordeal.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

ClearVoice

JUNE 14, 2022

Here’s a checklist you can use to guide your B2B blog posts : Your content planning should focus on what you want your reader to do after they finish reading all or some of it. Use creative content ideas that present new ways of addressing the business’s customer pain points. How does blogging help with sales for my business?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

Practices 42

Practices B2B Thought Leadership Lead Scoring Lead Ranking 42

Webbiquity

FEBRUARY 8, 2011

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. So what’s next for B2B blogging?

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Crimson Marketing

MAY 1, 2015

” Connecting with your customers throughout all stages of the buyer’s journey requires a diversified content offer. Social media strategy has evolved to include social selling as a core competency for successful B2B sales, and continued customer engagement, nurturing and prospecting. ” 2. .

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

PureB2B

NOVEMBER 13, 2017

It’s crucial for marketers nowadays to adopt multichannel strategies and be where their customers are. However, not all lead generation channels are created equally, and businesses need to focus on what works specifically for them to increase efficiency and maximize returns. 5 Word of Mouth / Referral Marketing.

Lead Generation 86

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 86

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. He fears that his business doesn’t have anything to say that would interest consumers. Turn Your Customers into Stars.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

Albacross

MARCH 19, 2019

A blog will help brand you as a leader in your company and is great for building trust and prospects for your business. Wordpress is one of the best platforms for your business blog. Your blog postings should be informative and educational providing content that your readers can relate with.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

Stevens & Tate

SEPTEMBER 11, 2019

Customers and brand advocates generate earned media. ” Earned media can include having reviews written by customers as well as professional product review sites or having news stories published about your company. For example, the use of paid media and shared media can help draw the attention of prospects.

Lead Ranking 40

Lead Ranking Media Word of Mouth PPC 40