Writing on the Web

NOVEMBER 6, 2013

Writing quality content is key for your business blog. Never stop focusing on better business blogging. But what about reading great blogs yourself? Why do you need to find great blogs to follow? But you can’t reach that point if you’re not reading other great business blogs.

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Writing on the Web

JULY 31, 2013

All a coach needs to do is edit and rewrite it to customize it for their own professional services. (Or, The point is, a business blog is de riguer on the Web. You need a blogging platform to provide fresh, frequent and quality content for the people who need your services. Or, we can do that for you.).

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Writing on the Web

SEPTEMBER 25, 2013

If you’re in business and have a business blog, you’re frequently challenged by what to write. In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain.

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

SEPTEMBER 4, 2013

How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

OCTOBER 10, 2012

What happens when a business blog is attacked by rude comments from readers? Blogging connects business owners with customers and potential clients in ways that a basic website cannot. One of the best features of a blog is the comment section because it makes it possible for the writer to hear back from readers.

Business Blogging 100

Business Blogging Business Blogger Small Business Marketing 100

Writing on the Web

SEPTEMBER 3, 2014

Create Shareable Content – Don’t Be a Bore" width="345" height="225" title="The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore" /> In the world of business blogging and content marketing, there’s nothing worse than a bore. What would make your customers and readers rant and rage? Oh come on.

Business Blogging 100

Business Blogging Business RSS Content 100

Writing on the Web

FEBRUARY 14, 2011

When it comes to writing content for a business blog , most professionals start from their point of view. While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Of course, who wouldn’t?

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

MAY 30, 2016

They won’t stay, they won’t get to know you and they won’t subscribe to your blog. Everything on your blog should reflect your branding identity, customer personality preferences, and be clear about the kinds of problems you solve for your clients. Branding and Your Blog. Easy Navigation.

Business Blogging 100

Business Blogging Banners Business Design 100

Writing on the Web

DECEMBER 12, 2012

Should my business website focus on keywords and getting search engine results ? Or quality content for customers ? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients ?” You need to make your keywords obvious.

SEO 100

SEO Marketing Websites Business Content 100

Writing on the Web

NOVEMBER 16, 2010

There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. 11 topvrouwen in marketing en communicatie op het netwerkcongres over customer media in de Philharmonie in Haarlem. Verzeker jezelf van een plaats.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

OCTOBER 1, 2014

How do you create quality content that attracts online readers and yet works to promote the growth of your business? Creating great content for your business blog is a what and how issue, as in what constitutes “good” content , and how does one produce that content so that it brings in the readers that a business blogger wants.

Blogger 100

Blogger Trigger Marketing Business Blogging Opinions 100

Writing on the Web

OCTOBER 3, 2012

How do you create quality content that attracts online readers and yet works to promote the growth of your business? Creating great content for your business blog is a what and how issue, as in what constitutes “good” content, and how does one produce that content so that it brings in the readers that a business blogger wants.

Blogger 100

Blogger Content Trigger Marketing Business Blogging 100

Writing on the Web

OCTOBER 3, 2013

I’m at the stage of blog maturity where I’ve written a lot about Writing on the Web, and how to use Content Marketing on a blog for professionals. The 6 basic steps for writing a blog post for a business blog are these: Find a problem your readers and customers need solving. Catch you later.

Tips 100

Tips Stats Custom Publishing Business Blogging 100

Writing on the Web

AUGUST 13, 2014

Newt Barrett and Joe Pulizzi in their book Get Content, Get Customers , say this: “Perhaps a better way to judge the effectiveness of a content plan is to analyze return on objective , ROO…ask the question, ‘One year from today, how will you know whether or not the project was successful? Subscriptions.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

FEBRUARY 13, 2013

There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. Business blogs offer insights into your services, product updates, and compelling relevant content that solves the problems of your clients. 3 Tips for Better Blog Writing.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

NOVEMBER 7, 2012

Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. There are many reasons that people blog – the most important being to convey their personal message in a clear, concise way.

Tips 100

Tips Blogger Aggregators Business Blogging 100

Writing on the Web

AUGUST 26, 2014

According to the authors of Content Rules : “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. Know your customers. Know your customers : I know content marketing for professionals and small businesses.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Writing on the Web

FEBRUARY 4, 2015

You cannot customize the content for each social media audience. When writing blog content, you must keep your readers’ needs and expectations in mind. Attracting Clients Content Marketing How to.Tips Social Media Stuff business blogs content marketing tips social media marketing'

Personalization 100

Personalization Social Media Tagging Keywords 100

Writing on the Web

MARCH 13, 2013

And if current and prospective customers come to your site and find copy that’s poorly written and/or filled with spelling or grammar errors, that inattention to detail might well cost you their business. Related posts: 5 Reasons to Hire a Content Marketing Writer for Your Business. Building a Freelance Business on the Side.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

OCTOBER 14, 2015

The first step is to identify your blog goals – you’ll want to keep these in mind as you consider the ways you can earn money directly with a blog. How to Make Money Directly from a Business Blog. I view business blogging as an attraction strategy, rather than an activity that earns income via ads.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

DECEMBER 19, 2012

How can you make the most of your blog marketing and outreach ? Here are some helpful tips so that your business blog attracts more readers, and you get found, get known, and get clients. In fact, a key tactic for SEO ranking is the practice of guest blogging with links back to the author’s site.

Outreach 100

Outreach Tips Blogger Paid Search Agency 100

Writing on the Web

OCTOBER 8, 2014

Be the best answer for your customer. Thomson’s blog post is clever, as is Spacey’s character in House of Cards. What makes them stop and read your blog? About Blogs Content Marketing Attracting Clients blog content blog formatting business blogging content marketing with blogs'

Television marketing 100

Television marketing Content Business Blogging Impressions 100

Writing on the Web

APRIL 10, 2013

A search on Amazon for “writing skill reference books” turns up many titles that are well-reviewed by customers. 3 Tips for Better Blog Writing. Business Blog Writing and Content Marketing: Come on, light my fire! There are many good books out there on writing. Related posts: Mental Skills Make Better Content Writers.

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Writing on the Web

OCTOBER 31, 2012

But on a blog or Web page you have an opportunity to do more, go further. Key Content Marketing Principle: Instead of being company-centric, be customer-focused. Here’s a sample outline for a 300-word blog post: What problem do your clients struggle with that you can help solve? This is especially true in advertising.

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

FEBRUARY 11, 2015

Ideally, you should identify a quote or excerpt from your blog and schedule it to automatically post at peak usage time(s). If you don’t have blog posts feeding automatically (“ Don’t Fall Prey to Auto-Feeds” ), check out HootSuite. Join the conversations on Twitter. I’d love to hear from you, contact me here.

Social Media 100

Social Media Blogger Media Business 100

Writing on the Web

APRIL 13, 2016

Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). It’s also a public customer support platform, so be sure to respond quickly to questions and complaints.

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

Writing on the Web

DECEMBER 26, 2012

Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. Depending on the type of the business, content might also be expected to be awe-inspiring.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

SEPTEMBER 11, 2013

How do you make your business blog really remarkable? The main goal of writing a blog, whether for business or otherwise, is to get people to read what you write. But attracting readers to a new blog (or even an established one) is easier said than done. Here are a few ways to make your business blog one to watch.

Business Blogging 100

Business Blogging Business Eye-Tracking Social Media 100

Writing on the Web

SEPTEMBER 1, 2010

My background in psychology has been essential in learning how to write effective content for a business blog. Online Persuasion: Seeing Through the Eyes of Your Customers. Of course there’s a way to write about negative feelings, and still have a positive outlook, positive solutions. Emotional Writing.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

JUNE 16, 2010

It can be customized to look like a traditional website for any business, or you can get something customized specifically for your needs. There are a multitude of talented web people available for customizing it for your needs. Wordpress makes it easy for anyone to update their own site.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

JULY 4, 2012

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? If you want customers, you need to go where they are online.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

AUGUST 3, 2010

What are the key elements to a custom blog header that work well for online content marketing? Your header contributes to your blog branding , and also helps readers decide if they want to stay and read or subscribe. For a reasonable fee, Suzanne can transform your blog and give it a whole new look with a custom header.

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Writing on the Web

OCTOBER 4, 2010

For that matter, how can anything you write or say actually work to market your business and bring in potential customers? Here’s the content marketing version from Joe Pulizzi, Content Marketing Institute and Junta42 : “Your higher purpose is where your expertise and the needs of your customers meet.&# ~ Joe Pulizzi.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

MAY 11, 2011

I just read a fabulous article over at The Content Factor and here’s what they wrote about why some professionals stop blogging and why they shouldn’t: It’s also fair to say that the “bloom is off the rose” when it comes to corporate blogging. Related posts: How is Playing Tennis Like Blog Writing? Tweet This!

Digg 100

Digg Buzz Blogger Press 100

Writing on the Web

APRIL 13, 2011

Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. Know your customers. Know your customers : I know content marketing for professionals and small businesses.

Rules 100

Rules Content Digg Press 100

Writing on the Web

JULY 9, 2010

By doing so, Dow Jones’ customers get the privilege of responding to blog posts, news and any mention of DJ in social networks. Dow Jones is several steps ahead of where some small businesses are. Well, it wouldn’t look great if one of those got bought by an angry customer whose goal is to take down the company.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

SEPTEMBER 3, 2010

Online Persuasion: Seeing Through the Eyes of Your Customers. Online Persuasion: Creating Desire. The Brain Science of Online Persuasion. Content Marketing with Emotions: Write with Feeling.

Digg 100

Digg Trigger Marketing Content Buzz 100