Webbiquity

DECEMBER 6, 2022

That seems a bit low compared to other studies, such as reporting by Neal Schaffer that 65% of content marketers say blogs are their most-used format, 59% of B2B marketers say blogs are the most important tool they use, and the benefits of business blogging are beyond compelling. It’s well worth a read.

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Webbiquity

OCTOBER 22, 2020

Marketing yourself can be just as important as marketing your business. As the owner of your business, you are the face of your company. By making yourself a key part of your brand, you can build a human connection with your customers. Here are 11 effective ways to use personal branding to boost your business.

Business 218

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Webbiquity

APRIL 10, 2018

Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). LinkedIn Pulse ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

AUGUST 22, 2017

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers.

Ad Building 273

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Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media.

Marketing AI 313

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APRIL 26, 2022

But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. Of course, if you’re a regular reader of this blog, you’re probably an outstanding writer. Not everyone is a great writer. Image credit: Suzy Hazelwood on Pexels.

Copywriting 361

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Webbiquity

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. When you click on one to share it, you have the option to customize your update with your own thoughts on the subject, as well as with an image.

Social Media 323

Social Media Tools Media Work Management 323

Webbiquity

APRIL 5, 2022

The use of content marketing continues to grow because high-quality content has value, to both vendors and their prospective customers. It is mainly because both of these have a varied set of customers. Image credit: Elisa Ventur on Unsplash.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Webbiquity

FEBRUARY 25, 2016

Case studies make up for excellent promotional material, for any small business. A typical case study describes how a customer has benefitted from using your product or service, which can be in written or audio format, and attracts and acquires new clients. They provide an in-depth look as to how your company has helped a client.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Webbiquity

FEBRUARY 8, 2011

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. So what’s next for B2B blogging?

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

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Webbiquity

JUNE 16, 2015

The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). The most effective B2B content marketing tactics are in-person events (cited by 69% of marketers), webinars/webcasts (64%), video (60%), and blogs (60%). MediaPost ). Heidi Cohen ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

JUNE 21, 2010

Here are five key benefits of blogging for businesses. Winning the business, particularly in the b2b world, is usually about doing the best job of solving the customer’s problem. Your blog is about something related but much larger: your expertise. Establish expertise and credibility. Share this on LinkedIn.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Webbiquity

APRIL 29, 2010

Custom Wordpress blog design checklist and walkthrough by The Design Cubicle. Brian Hoff provides a helpful checklist for custom blog designs listing all of the various elements to design and consider when working with a standard Wordpress template. Share this on Mixx. Tweet This! Subscribe to the comments for this post?

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Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Webbiquity

JUNE 23, 2010

Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Here are six key differences between business blogs and websites. Blog: frequently updated content. Blog: industry and customer issues. Tweet This!

Enterprise Management 100

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Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement. Tweet This!

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Webbiquity

JANUARY 22, 2014

Spammy guest posters, on the other hand, are often miraculously able to write a post on any topic from household cleaning tips to space travel—or a custom topic if you prefer! ” A legitimate guest blogger offers a post that has value to your blog in and of itself , and so would not propose monetary compensation. Far from it.

PageRank 100

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Webbiquity

JANUARY 3, 2011

Discover the answers to all of these questions and more here in the final selection of the best guides and tips for business blogging from the past year. Blogging Guides, Tips and Techniques. The Step-by-Step Guide to Guest Blogging by 2 Create a Website. Is blog marketing dead or just growing up? Related Posts.

Business Blogging 100

Business Blogging Tips Business B2B Thought Leadership 100

Webbiquity

APRIL 4, 2019

Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Webbiquity

JANUARY 8, 2010

A blog is not an ad, a traditional Web site or an online brochure. It is rather a place where your employees can speak to customers and prospects in their own unique voices. And, through comments, it is a place to have a conversation with your customers and prospects, informally and openly. Avoid being derivative.

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Webbiquity

MAY 16, 2019

What are your blogging goals? Likely, they include increasing brand awareness, attracting new customers, and finding new partners. But you’ve got a lot on your plate, and multiple channels to manage, and…blogging may not be your core competence. 2. Hire a professional.

Practices 206

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Webbiquity

OCTOBER 18, 2016

To be sure, a thoughtfully written business blog can generate leads (and sales). In my consulting days, I attracted new clients through this blog, and I worked with companies that generated some pretty respectable lead gen and conversion rate figures through blogging. There’s no upside for business bloggers.

Lead Gen 100

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Webbiquity

FEBRUARY 9, 2010

Somewhat surprisingly, increasing customer support quality and decreasing support costs were identified as the least important objectives, with only about a third of companies in the MarketingSherpa benchmarking study planning to target and measure these goals. The lessons? Subscribe to the comments for this post? Seed this on Newsvine.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

FEBRUARY 9, 2021

For a B2B business blog, the “niche” is based on the key interests and concerns of the target customer. ? The best way, inside a company, is to get ideas from your customer-facing people: sales, consulting, customer support. For personal blogs – it’s tough. It’s a fine line.

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Webbiquity

FEBRUARY 2, 2015

With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Setting up and growing a business blog is critical to your brand’s long-term success. To optimize results, businesses need to analyze their social media marketing efforts.

Social Media 100

Social Media Social Marketing Media Business 100

Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). small businesses (20-99 employees) and a third of midsized companies say they use social media “to engage with customers and prospects in a strategic and structured way.” eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. By Peter Caputa. This is a very successful company. They’re a leader in their field and they have a good number of recruiters working for them.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

MARCH 8, 2010

The Importance of Business Blogging by SEO Wizardry. The Truth About SEO by TopRank Online Marketing Blog. Small Business Guide to Tools that Help Your SEM by Search Engine Watch. Best Keyword Ranking Tools for SEO by WordStream Internet Marketing Blog. Rachel Moran. Pete Hollier. Carrie Hill. Aakanksha Kekan.

SEO 100

SEO Link Building Adwords Best Practices 100

Webbiquity

MAY 10, 2011

Your customers’ words are more powerful than your own. Link to product information from within your blog posts. Answer questions in your blog posts. Some of the most popular posts I’ve written on this blog were essentially extended responses to client questions. Showcase your customer support.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

MAY 30, 2010

If your taste in custom 404 error pages runs more toward sweet than strange, then check out this collection of plump cartoon animals and other frilly stuff. Review of webmarketcentral.blogspot.com by Global Business Blog Reviews. This showed up in my Google Alerts one day; a two-paragraph review of my old blog.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Webbiquity

FEBRUARY 10, 2011

The Comprehensive Guide for a Powerful CMS using WordPress – Part one: 101 Techniques for a Powerful CMS using WordPress by Noupe Design Blog. ** 5 Stars. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. 35+ Most Essential WordPress Tricks and Hacks by Artatm.

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Webbiquity

JANUARY 27, 2014

Find the answers to those questions and many others here in more than two dozen of the best business blogging guides of the past year. Best Business Blogging Guides and Tips. 7 Steps To Make Your Blog A Marketing Machine by Heidi Cohen. 9 Ways To Get More Prospects To Discover Your B2B Blog by Business2Community.

Business Blogging 100

Business Blogging Tips Blogger Best Practices 100

Webbiquity

APRIL 14, 2014

78% of CMOs believe custom content is the future of marketing. Customer testimonials are the most effective form of content marketing. The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%). 7 Business Blogging Stats and Facts.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. Should You Use Foursquare for Your Business? CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Social Media: Why Do Business Professionals Use Social Media? Business Blogging.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

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JANUARY 1, 2019

The 10 Best Customer Service and Customer Engagement Platforms. With the increasing focus on optimizing the end-to-end customer experience, it’s little surprise this was one of the top posts here last year. How accurate were the predictions of this esteemed group? It’s an interesting review at this point.

Work Management 209

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Webbiquity

AUGUST 30, 2010

Okay, so you understand the benefits of business blogs , and you’re ready to make the commitment to developing and maintaining a blog for the long haul. The next question is: where should I put the blog? There are five common options: Free hosting on a blogging platform site. by SEO Inc Blog.

CMS Development 100

CMS Development Enterprise Management Marketing Websites Domain 100