Anything Goes Marketing

MAY 26, 2007

There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert. Better insight into your customers and prospects : Positive, negative or indifferent most comments are important.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

JULY 25, 2006

The same goes for business blogs. For example, you may even offend customers by interviewing one of their competitors. The power of blogs can work against you as easily as it can work for you. PS - That post was a bunch of BS (except for having a basic blog plan).

Ethics 100

Ethics Blogger Tagging Creativity 100

Anything Goes Marketing

MAY 24, 2006

Yet, a recent article on emarketer claims " Executives at top companies are slow to come to grips with recognizing [blogs'] importance in building a dialogue with customers and other stakeholders." I see blogs every day driving increased web traffic to companies' main websites. Get blogging! Lets go people - get with it.

Emarketing 100

Emarketing Tagging Traffic Business Blogging 100

Anything Goes Marketing

DECEMBER 3, 2006

Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. Think of it as starting a conversation with your customers or prospects.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

MAY 1, 2007

This may require dedicated or partially dedicated resources that seek out customers and industry experts for these podcasts. This is evident in the above chart that demonstrates how little the concept of public blogs have been adopted by the Fortune 500.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

JANUARY 16, 2007

They see that you have something to say and stop by your blog for a read. For a company, these are the early adopters or your first few customers. It's these types of customers that helps a business grow. You can compare this to how a company treats its customers. This is just plain stupid.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

OCTOBER 29, 2006

Customer support information Instructions on how to add your email address to their protected list Information on what type of emails they can expect and when. Links to the most recent newsletter, products, press releases, white papers, webcasts, events etc. It could be something like the following: New to Anything Goes Marketing ?

Opt-in 100

Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

OCTOBER 12, 2006

I know that many of my own clients who are much much smaller (I know an association that uses one) use these for such things as product promotions, product launches, event promotions, email list builders (combined with direct mail), knowledge libraries and customer retention (customer surveys) to name a few off the top of my head.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100