ClearVoice

JUNE 13, 2022

With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? Anyone can type some words in a content management system and hit publish. It’s essential to define them so you can better target them in your content marketing. Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Valasys

MAY 24, 2021

The business blog must have attractive content to generate the target leads. By having quality blogs on the website, the visitors will share them on social platforms. In order to have more traffic on your blog and generate more leads you must focus on the following points: 1. Focusing on a Buyer Persona.

Lead Generation 52

Lead Generation Lead Ranking Generation Buyer Personas 52

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

FEBRUARY 23, 2021

within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches. However, marketers still consider blogging a top marketing channel. At Foundation, blogging with intent has helped us generate millions of dollars in the pipeline for both us and our clients," says Simmonds. In the U.S.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Hubspot

DECEMBER 13, 2011

Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. Even sans an editorial background, you can be your blog's editor-in-chief by simply drafting some editorial guidelines to share with all writers and contributors. Describe your audience.

Guidelines 28

Guidelines Business Blogging Business Blogger 28

Hubspot

DECEMBER 20, 2012

Lucky for you, this is where our new blog editorial calendar template comes in handy! This free template is designed to keep you on track as you develop awesome content that your prospects, customers, and fans will fall in love with. First and foremost, accountability is the foundation to business blogging success.

Template 28

Template Business Blogging Planning Buyer Personas 28

B2B Marketing Traction

APRIL 27, 2012

Your blog should reflect “the voice” of your company. Any business-to-business blog must reflect your business’s marketing persona. The marketing persona is important whether or not you outsource your marketing. You need a strategy for your blog. How frequently will you blog?

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. Thought leadership-based content, commentary on industry news, data-driven analyses, list-style posts. It's a business blogging classic. the options are numerous. But one type stands out from the rest. Introduce It.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

JUNE 16, 2020

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. After all, that’s how your prospects and customers will find your blog and/or Web site.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Hubspot

JULY 10, 2019

If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. Where target audiences vary the most, though, is between individual consumers and businesses. Customers want to be educated (which is where B2B content marketing comes in). Purchase Motivation. Purchase Process.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

JANUARY 20, 2021

But then, vlogging evolved into what we know it as today: a sustainable income source for influencers and an effective content marketing tool for brands. Starting with your audience: Does vlogging align with your user persona? So, start by reviewing your persona and ensuring this venture is a worthy investment.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Hubspot

NOVEMBER 2, 2018

Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, portfolio, and more. When you add content to your WordPress website, it’s displayed in the form of posts and pages.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

Webbiquity

FEBRUARY 9, 2021

For a B2B business blog, the “niche” is based on the key interests and concerns of the target customer. ? How can I figure out what content my target audience wants? How do I come up with content ideas for things to post about? How can a writer monetize their blog, and what are the key things to keep in mind?

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Hubspot

NOVEMBER 11, 2020

(Aside from remarkable content, of course.). Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. And to learn more about adding social buttons to your blog, check out this post.).

Design 101

Design Examples Best Practices Microsite 101

Hubspot

SEPTEMBER 28, 2010

Write these personas down. Craft your articles based on the personas you have outlined. This will help you target your audience and solid blog content. Chances are you already have quite a bit of content in your email. Do this until you feel comfortable drafting new content. You must produce work.

Business Blogging 28

Business Blogging Godaddy Business Domain 28

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning 60

Planning B2B Marketing Emarketing B2B 60

ClearVoice

MAY 26, 2022

Stuck on content ideas for your business? Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Now, you may be wondering if you really need a blog or content marketing in general.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

JUNE 24, 2011

Content is the linchpin of inbound marketing. It fuels your business blog, website, email marketing, search engine optimization, and well pretty much everything else. As a marketer, it is easy to get caught up in flashy design or the mechanics of a new social media application and ultimately lose sight of content's value.

Content 28

Content Storytelling Segmentation Inbound Marketing 28

Webbiquity

FEBRUARY 2, 2015

Identifying the appropriate corporate persona and tone via social media. to identify hashtags that are related to your business. This way, your content won’t get lost in the sea of tweets and posts. The focus on social media marketing is so high that some marketers forget the other assets of the business.

Social Media 100

Social Media Social Marketing Media Business 100

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

PureB2B

AUGUST 28, 2018

Researching your sales leads will help you contextualize their situations , problems, and needs beyond a simple buyer persona or stage of the buyer’s journey. You need to build a persona so that you can better understand and relate to them. Business Blog. Check out the topics they talk about on their blog.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Hubspot

JUNE 21, 2010

The follwing is guest post by Paul Roetzer, founder and president of PR 20/20, an inbound marketing agency and PR firm specializing in search marketing, social media, content marketing and public relations. You can find Paul on Twitter @ paulroetzer , and the PR 20/20 blog. Effective Business Copywriting.

Copywriting 28

Copywriting Paid Search Agency Business Buyer Personas 28

Hubspot

JUNE 4, 2013

If I had to boil down the definition of high-quality content into one phrase, it''d be " content that provides value." The fact of the matter is, content quality depends on a variety of factors, and it''s largely influenced by what''s valuable to your particular audience. Content That Purely Entertains Has Its Place, Too.

Lead Scoring 28

Lead Scoring Lead Ranking Content Thought Leadership 28

Hubspot

NOVEMBER 29, 2018

If you are a photographer or want to display your artwork, these simple photography themes will allow you to share your content in a way that looks nice, organized, and doesn’t detract from your work. Newspaper also has social media and YouTube integration so you can seamlessly share your content with your followers on all mediums.

Best Practices 76

Best Practices Enterprise Management Blogger Display 76

Hubspot

OCTOBER 14, 2010

With the rise of inbound marketing, content has become front and center in the minds of marketers. This focus on content as an important marketing tactic creates two extremely important problems. First, content creation is difficult. The second major problem with the rise of content marketing is noise.

Curation 28

Curation Content Aggregators Inbound Marketing 28

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. These are the macro-level problems I always look at first when troubleshooting a failing blog. You''re using your blog as informal PR.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Hubspot

NOVEMBER 7, 2012

As inbound marketers, we create a lo- hot of content. But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. Product Marketing Content. 3) Product Blog Content. 1) Product Videos.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. Creating Killer Content Remarketing Ads. About Ad Fatigue.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

PureB2B

AUGUST 28, 2018

Researching your sales leads will help you contextualize their situations , problems, and needs beyond a simple buyer persona or stage of the buyer’s journey. You need to build a persona so that you can better understand and relate to them. Business Blog. Check out the topics they talk about on their blog.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Hubspot

DECEMBER 7, 2011

Use Questions to Generate Blog Post Content Ideas: Consisting of countless questions and answers across different topics, LinkedIn Answers is a treasure trove of content ideas. A big part of successful business blogging is starting with a strong idea that resonates with your target audience. Stop guessing now.

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. It's for a friend," she said. Sure it was.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Hubspot

MAY 31, 2013

First, a lot of the assets built through inbound -- a business blog, calls-to-action, landing pages -- are actually components that should be developed to align with the redesign. 2) Content Alignment. And anyone who has started business blogging knows there''s no time like the present to begin. Do it right.

Buyer Personas 28

Buyer Personas Inbound Marketing Allocation Paid Search Agency 28

Hubspot

SEPTEMBER 27, 2013

If you’re having trouble figuring out where to start with inbound, I''ll give you a hint: Content is never a bad choice. Start by scrolling through The Treasure Chest of Remarkable Content. Lesson 4: Creating Personas. Start now with this customizable template for buyer personas. Lesson 2: Developing a Content Strategy.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28