Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Well, that's exactly what happened to a technology provider called Marco.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

MARCH 24, 2011

At HubSpot we constantly preach the concept that content is king. I think a lot of our followers take this the wrong way and assume that we are telling everyone to create content in a cookie-cutter manner. Creating remarkable content is crucial for any Inbound Marketing strategy, but there is no formula for success.

Bundling 28

Bundling Content Webinar Metrics Hubspot 28

Hubspot

MARCH 21, 2012

The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. So what's a time-crunched marketer to do? The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Industrial Marketing Today

JUNE 15, 2010

The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Hubspot

MARCH 10, 2014

According to our Marketing Benchmarks From 7,000 Businesses report, the average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50 articles. In other words, the more content you create, the better your blogging results -- and building up to that amount of content takes time.

Paid Search Agency 28

Paid Search Agency Blogger Hubspot Lead Scoring 28

Hubspot

SEPTEMBER 24, 2012

We're always on your case about all these inbound marketing best practices. We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

JANUARY 25, 2013

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work. How to Be a Successful Agile Business Blogger.

Blogger 28

Blogger Business B2B Thought Leadership Planning 28

Hubspot

AUGUST 25, 2014

First-time inbound marketers: We''re so glad to have you! We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." Everyone makes mistakes, and we''re here to make the transition to inbound marketing success a little easier for you.

Inbound Marketing 28

Inbound Marketing Clickthrough Top of Funnel Paid Search Agency 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

DECEMBER 28, 2012

We've already built seven sets of five different email templates for you to download for free , so you can get designing in no time! Once you download your free templates, you'll be able to create many of the following 11 different types of marketing emails with the greatest of ease -- and design proficiency!

Template 28

Template Email Marketing Co-Registration Planning 28

Hubspot

FEBRUARY 6, 2012

Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. That's why most companies that rely on content as a central part of their marketing strategy develop an editorial style guide. Section 2: Style and Tone.

Template 28

Template CMS Development Content Rules 28

Hubspot

SEPTEMBER 17, 2018

For most videos, the more simple and raw it is, the more authentic the content seems … and that’s what really matters to your audience. Continue reading learn everything you need to know about video marketing, or use the links below to jump to a specific section. Why You Need to Focus on Video Marketing in 2018. But, don’t fret.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

OCTOBER 28, 2016

For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

OCTOBER 21, 2014

What does being in a "content rut" mean to you? Perhaps the words "content rut" remind of those times you find yourself with writer''s block and can''t think of fresh topic ideas. (We''ve Or maybe it makes you think of those days or weeks -- or even (shudder) months when your content seems to be falling kind of flat.

Landing Pages 28

Landing Pages Lead Gen Leads Lead 28

Hubspot

JANUARY 13, 2014

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. (And

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

OCTOBER 7, 2011

We talk a lot about how marketing analytics is key to inbound marketing success. The following 20 testing variables can lead you to discover valuable opportunities to optimize and improve the performance of your marketing initiatives. 20 Variables to Test in Inbound Marketing.

Paid Search Agency 28

Paid Search Agency Ad Frequency Landing Pages Lead Nurturing 28

Hubspot

DECEMBER 29, 2014

But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. Check To help you get started, here''s a nine-step process for creating a successful blog strategy for your business. 1) Purpose.

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

NOVEMBER 11, 2016

The opting in part is important: When people voluntarily hand over their information by filling out a form, they're actively showing interest in your business, your products, or your content. 7) A blog with lead-generating CTAs. These leads are valuable because they're more likely to turn into customers down the road.

Lead Generation 78

Lead Generation Marketing Websites Lead Scoring Lead Ranking 78

Hubspot

APRIL 27, 2015

To set your posts up to resonate with your audience, you'll need to clearly define the audience you are looking to reach and use their profiles to guide your blog’s topics and formats. Check out these free buyer persona templates to get you going.). In order for people to read your blog, they need to be able to find it.

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Hubspot

JULY 19, 2013

Examples: How to Write Stellar How-To Posts for Your Business Blog. How to Map Lead Nurturing Content to Each Stage in the Sales Cycle. How to Create a Facebook Business Page in 5 Simple Steps [With Video!]. In a Nutshell: Posts featuring content presented in a list format. 2) The Listicle. Plus, people love ''em

Thought Leadership 28

Thought Leadership Curation Blogger Classified Ads 28