Remove Business Blogging Remove Content Remove Inbound Marketing Remove Template
article thumbnail

How Content Accelerates Lead Generation

Brandpoint

While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Content marketing isn’t just a brand awareness play. Automated emails.

article thumbnail

The Business Blog Editorial Calendar Every Marketer Needs [Free Template]

Hubspot

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Titles and Content Details.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Get Started with Pinterest, Write Captivating Intros, and More in HubSpot Content This Week

Hubspot

While I certainly appreciate pontification about industry trends and inspirational thought leadership pieces at times, the content I truly find valuable is content that helps me do my job better. You have a great blog post, ebook, or webinar idea and know exactly what you want to talk about in the body of your content.

Hubspot 28
article thumbnail

The Ultimate Inbound Marketing Glossary

SmartBug Media

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

article thumbnail

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

article thumbnail

Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum

Hubspot

That’s why we perused our brand spankin'' new Marketing Library -- which is now free and available to everyone -- and created an inbound marketing syllabus so you can have a successful transition from summer to fall. Start by scrolling through The Treasure Chest of Remarkable Content. Lesson 3: Marketing Analytics 101.

article thumbnail

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Well, that's exactly what happened to a technology provider called Marco.

Traffic 28