A Beginners Guide to Inbound Marketing
SEPTEMBER 6, 2014
Not through the use of commercials, billboards, or unsolicited email blasts, but by effectively purposing the public to become spokespeople for their brand, was the ALS Association (among other ALS organizations) able to benefit from an inbound marketing campaign started by those affected by ALS. PROCUCE GREAT CONTENT. Content, content, content.
The Easiest Way to Implement Inbound Marketing
AUGUST 8, 2015
A high percentage of people still have no clue what inbound marketing actually is. Now don’t get me wrong, traditional outbound marketing can still produce results , but when coupled with a digital or inbound strategy, you can create a pretty badass integrated experience. Step 2: Develop Buyer Personas. Step 3: Implement a Blog. Step 1: Audit Your Website.
The 45 Inbound Marketing Terms You Should Know [Glossary]
SEPTEMBER 26, 2013
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Blogging. Business Blogging.
New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
AUGUST 25, 2014
First-time inbound marketers: We''re so glad to have you! We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." This is especially true for those of you who''ve been doing traditional marketing your whole life, or if you''re one of the first people on your team to adopt inbound.
The Business Blog Editorial Calendar Every Marketer Needs [Free Template]
DECEMBER 20, 2012
At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. One of the greatest blogging challenges is not the actual writing. Authors and Due Dates.
11 Editorial Guidelines Every Business Blog Needs
DECEMBER 13, 2011
Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. 11 Editorial Guidelines to Enforce for Your Business Blog. 1. Explain the blog's objective.
Why Inbound Marketing Is Perfect for Your Niche Business
JUNE 25, 2012
Do you consider your business to be "niche?" If so, inbound marketing was made for you! Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business. What types of content are those people passionate about and likely to share?
12 Reasons Your Business Blog Is Failing
OCTOBER 12, 2011
Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing. Blog about it.
The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]
MAY 20, 2013
I love reading great writing, which is what we aim to deliver consistently on this blog. and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. Marketing Budgets.
How to Write Stellar How-To Posts for Your Business Blog
JUNE 5, 2012
There is no shortage of different types of content you can create to feed your business blog. Thought leadership-based content, commentary on industry news, data-driven analyses, list-style posts. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. the how-to post.
12 Critical Building Blocks to a Successful Digital Marketing Campaign
MARCH 2, 2016
Think back to the last digital marketing campaign that blew you off your feet. The fact of the matter is that running a successful digital marketing campaign takes a lot of time and energy, not only during its implementation but also during the build up to go-live. Everyone knows that you should build out detailed personas before starting a campaign so I won’t waste much time here.
How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
FEBRUARY 23, 2016
Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. Want to learn marketing analytics? 10) Buyer Persona.
8 Ways to Improve Your Online Content Marketing
JANUARY 20, 2016
It’s 2016, and the digital tsunami rages on, drenching us all in a virtual deluge of online content and forcing companies of all sizes and industry segments to contribute to the endless content flow or be mercilessly drowned out by the competition. In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing? Clarify Your Target Audience with Buyer Personas. Buyer personas help you do just that. Snackable Content. Good question.
The ABCs of Content Marketing: A Glossary of Terms
JANUARY 13, 2014
You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year.
How to Design Content Remarketing Campaigns That Actually Work
OCTOBER 9, 2014
You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. Creating Killer Content Remarketing Ads. The High Clickthrough Rate Game for Content Remarketing.
5 Steps to Reduce the Pain of Starting a Business Blog
SEPTEMBER 28, 2010
Blogging can be intimidating for someone who hasn’t done it in the past or grown up in the age where everyone has a personal blog. It is, however, critical that business owners and marketers ‘ blog for business.’ Go to blogs in your industry and start reading. Blogging doesn’t have to be technical. Produce it.
The Simple Template for a Thorough Content Style Guide
FEBRUARY 6, 2012
Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. That's why most companies that rely on content as a central part of their marketing strategy develop an editorial style guide. Most businesses adopt either the AP Stylebook , or the Chicago Manual of Style.
Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic
JULY 15, 2013
“If you write great content, people will find it.” While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore. Over 2 million blog posts are published to the web each day. The first step toward any content promotion strategy should be gaining the respect of your audience.
Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
SEPTEMBER 27, 2013
After months of sunny weather and hopefully a little vacation (come on, you deserve it), getting back to the grind can be difficult, and finding inspiration to create killer marketing campaigns can be a challenge. Below I''ve compiled what I think is an excellent syllabus for anyone to get started or caught up on inbound. Back to Basics: Laying the Groundwork for Inbound.
11 Copywriting Tips and Hacks to Make Your Content More Appealing
SEPTEMBER 27, 2013
Ever wonder about the difference between quality content, and the sorts of blogs you can’t help but share on your personal Facebook page? The research and depth behind content matter, and so do the originality of your ideas. Can you define the x-factor behind blogs which feel like a conversation with a best friend, and the ones that put you to sleep? Simple is likeable.
Why You Should Publish Content for Entertainment Value Alone
JUNE 4, 2013
If I had to boil down the definition of high-quality content into one phrase, it''d be " content that provides value." I know. The fact of the matter is, content quality depends on a variety of factors, and it''s largely influenced by what''s valuable to your particular audience. Content That Purely Entertains Has Its Place, Too. Benefits of Content That Entertains.
13 Types of Product Content Sales Needs to Close More Deals
NOVEMBER 7, 2012
As inbound marketers, we create a lo- hot of content. It fuels our whole marketing strategy, after all! But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. Product Marketing Content. 1) Product Videos.
The 5 "Must Haves" To Ignite A Lead Generation Blog
The Forward Observer
SEPTEMBER 8, 2014
Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine? These five things will help you set the blogging world on fire. However, just having a blog is not enough. So while there are a growing number of companies with blogs, many tend to be about their company. Buyer Persona Focus.
8 Deep Questions to Define Your Blogging Strategy
JANUARY 17, 2014
The majority of blogs aren’t a success. While that truth is harsh and depressing, don’t let it deter you from establishing a content strategy. Anyone can launch and maintain a legendary business blog, provided they have sufficient dedication and direction. If their efforts are decidedly mediocre, look toward personal brands and content creators in your niche.
Not Getting What You Want From Blogging? Ask These 11 Questions
APRIL 27, 2015
You started blogging for your business. If you’re having a hard time demonstrating a measurable return from your efforts, it's likely that your blogging strategy is lacking direction. Below are some questions designed to help you assess your blogging strategy and ensure that you’re getting the results you deserve. Want to Improve Your Blog Strategy? You did it.
Why You Should Consider Inbound BEFORE Your Next Site Redesign
MAY 31, 2013
There are two marketing initiatives I hear about all the time: 1) Adopting more inbound strategies, and 2) planning a website redesign. Redesigning your site first and then implementing inbound seems like the most logical approach. Why would you want to adopt inbound marketing strategies when your website is “not ready” for the public? It''s inbound gone awry.
How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
The Forward Observer
MAY 30, 2013
Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. So now that we know not to kill the goose, we thought it would be helpful to show how to re-engineer a similar situation, but with a business-to-business blog instead of a goose.
Content Auditing and Mapping it to the Industrial Buy Cycle
Industrial Marketing Today
SEPTEMBER 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
Why A B2B Website Without A Blog Is Like A Car Without An Engine
The Forward Observer
SEPTEMBER 3, 2014
Artillery B2B Marketing Blog > The Forward Observer If you want to overhaul your B2B website into a business development machine, the most important part to include is a blog. While many companies will offer business reasons for redesigning their site, what’s usually driving the redesign is that they are "tired" of their existing site. Here''s why. Help them.
The Twofold Benefit of Optimizing Marketing Content
Industrial Marketing Today
AUGUST 17, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website The Twofold Benefit of Optimizing Marketing Content by Achinta Mitra on August 17, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Search Engine Optimization (SEO) Online optimization is usually associated with natural or organic search engine optimization (SEO).
A Marketer’s Guide to Content Curation
OCTOBER 14, 2010
There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers. First, content creation is difficult. Curation.
20 Revealing Stats, Charts, and Graphs Every Marketer Should Know
MAY 24, 2012
As you know, we at HubSpot are crazy about data-driven marketing. So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. This piece of data comes from HubSpot's 2012 State of Inbound Marketing Report. Why, you ask?
How to Create a Successful Blog Strategy: A Step-by-Step Guide
DECEMBER 29, 2014
We''ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. M any of the thought leaders of our time became well-known because of their blogs. Adapt it based on your business needs and experience. Why does your blog exist? Blogging Daily
How to Transform Yourself Into an Agile Business Blogger
JANUARY 25, 2013
Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work. Well, I guess that's one way to approach business blogging. it's just one blog post!
Inbound 2014’s Top 10 Most Inspiring Female Speakers
SEPTEMBER 9, 2014
There’s less than a week left before the start of the best marketing conference of the year (my personal opinion) - HubSpot’s Inbound Conference. After reading Sheryl Sandberg’s Lean In and other books on the topic of women in business, I know how important it is for female leaders to have visibility at community events like Inbound. Martha Stewart. Leslie Bradshaw.
7 “Rs” for B2B Marketing Content Planning
Industrial Marketing Today
APRIL 30, 2010
With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve.
9 Ways to Instantly Improve Your Content
JUNE 24, 2011
Content is the linchpin of inbound marketing. It fuels your business blog, website, email marketing, search engine optimization, and well pretty much everything else. As a marketer, it is easy to get caught up in flashy design or the mechanics of a new social media application and ultimately lose sight of content's value. Connect with HubSpot
Creating Relevant B2B Marketing Content: Walk the Talk
Industrial Marketing Today
JUNE 19, 2010
That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. All Rights Reserved. Resources
7 Epic Marketing Uses of LinkedIn Answers
DECEMBER 7, 2011
With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers. Then use those topics as fodder for your business blog. 2.
Why Landing Pages Are an Indispensable Part of Marketing
APRIL 27, 2012
Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. But let's put a stop to this, shall we, marketers? We mean it!
The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers
MARCH 21, 2012
MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. So what's a time-crunched marketer to do? Blog Bundle. insertblogURL.com " insert search term " into Google to resurface the content.
Businesses That Blog Generate 2X More Email Traffic [New Data]
FEBRUARY 28, 2012
Peanut butter and jelly, Brad and Angelina, sun and sand, puddles and boots, blogging and email. They’re all better together! A new study of over 6,000 HubSpot customers shows that among those who use email marketing , companies that blog get 2X more traffic from their email than those that don’t. Of course emails from blogs are going to generate more traffic!