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How Content Accelerates Lead Generation

Brandpoint

While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Content marketing isn’t just a brand awareness play. Automated emails.

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Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum

Hubspot

That’s why we perused our brand spankin'' new Marketing Library -- which is now free and available to everyone -- and created an inbound marketing syllabus so you can have a successful transition from summer to fall. Start by scrolling through The Treasure Chest of Remarkable Content. Lesson 3: Marketing Analytics 101.

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The Ultimate Inbound Marketing Glossary

SmartBug Media

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

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How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Well, that's exactly what happened to a technology provider called Marco.

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The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers

Hubspot

MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. But the more landing pages you have, the more opportunities you have to generate leads. So what's a time-crunched marketer to do? Blog Bundle. So what gives?

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25 Little Email Marketing Experiments That Deliver BIG Results

Hubspot

We're always on your case about all these inbound marketing best practices. We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email.