NuSpark Consulting

JUNE 24, 2012

With more than 40 million users Google+ is growing as a social media powerhouse. Considering Google is the largest search engine in the world it would only make sense that you create a Google+ business page. Share lots of pictures : Google plus is optimized for sharing photos. It is as effective as you make it.

Google 100

Google Adsense Business Social Media 100

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. The answer is a resounding yes.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Content Marketing Institute

FEBRUARY 1, 2019

“Your content needs to meet journalistic standards if you want it to be taken seriously,” says Iris Mansour, a journalist turned content strategist. HANDPICKED RELATED CONTENT: How to Train a Journalist in Content Marketing. Identity Matters: How Content Strategists Build Trust and Loyalty.

Marketing Analytics Tools 101

Marketing Analytics Tools Course Paid Search Agency Brand Identity 101

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. By that I mean, your content should follow a sequence, touching on the following emotions: Negative , a painful problem , a fear. You might want to use some statistics here.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Webbiquity

FEBRUARY 25, 2016

According to psychologists, the human mind feels emphatic to emotional appeal but ends up placing reliance on facts, figures, and statistics. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. Sometimes, creating contagious (viral) content isn’t enough.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Go Beyond SEO

DECEMBER 20, 2018

Check out this guide on law firm marketing. One of the most effective ways to build your practice is to have the right digital marketing strategy. After all, 85% of people hit the internet when they’re looking for local businesses, so a strong online presence goes a long way. Blog and Blog Well.

Planning 79

Planning Social Media Marketing & Strategy SEO 79

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging.

Business Blogging 28

Business Blogging Stats Business PPC 28

Go Beyond SEO

DECEMBER 20, 2018

Check out this guide on law firm marketing. One of the most effective ways to build your practice is to have the right digital marketing strategy. After all, 85% of people hit the internet when they’re looking for local businesses, so a strong online presence goes a long way. Blog and Blog Well.

Planning 68

Planning Social Media Marketing & Strategy SEO 68

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ClearVoice

MAY 20, 2022

That’s why some of the biggest law firms have the best legal blogs to attract prospects and engage existing clients. Read on to find out the benefits of having a blog for your law firm and some of the best legal content ideas to get started. Why Do Law Firms Have Blogs? Reason #4: Alternative to Traditional Marketing.

Peer-to-peer 52

Peer-to-peer High Quality Lead Case Studies Work Management 52

Webbiquity

JANUARY 22, 2014

The digital marketing blogs and media have lit up in the last couple of days with reports that “guest blogging is dead,” based on this post from Matt Cutts, the head of Google’s Webspam team. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.).

PageRank 100

PageRank Link Building Lead Scoring Lead Ranking 100

Hubspot

DECEMBER 29, 2011

You're an inbound marketing convert. You believe in the importance of creating relevant and interesting content for your prospects to consume. You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. This blog post (how meta is that?) Is blogging really effective?

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. While this concept was prophesized back in the year 2014 by Matt Cutt, Former Head of Web Spam at Google, the fact remains far from today’s reality. How to Prevent Your Guest Blogging Practices to be Classified as Spammy.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

JANUARY 9, 2024

Everyone wants their content to bring them hundreds of visitors quickly. Unfortunately, few types of content do. Peers are likely to be more active in promoting your content Reach out to them asking to provide a quote. Example Here’s mine: 25 Actionable Ideas to Smartly Re-Use Your Old Content (+ ChatGPT Prompts for Each Idea!)

Traffic 204

Traffic Peer-to-peer Linkbait Customer Surveys 204

Webbiquity

JULY 6, 2010

But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy. A post that explains why “social media marketing is simpler than you’ve probably been led to believe. 11 Myths of Social Media Marketing.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Adobe Experience Cloud Blog

JANUARY 6, 2017

This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. Ann Handley is the Head of Content at MarketingProfs and author of the WSJ bestseller, Everybody Writes. She actively wages war on mediocre content marketing. Ann Handley. Joe Pulizzi.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

PureB2B

OCTOBER 20, 2021

Developing a content marketing plan is not as simple as it may seem. You can’t publish hundreds of articles on the internet and expect them to rank on Google on their own. Yes, knowing that you should be into content marketing is the first step. That implies that many more businesses are doing it.

Content Marketing 140

Content Marketing Tips Planning Work Management 140

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). PointVisible).

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Marketing Insider Group

SEPTEMBER 21, 2020

Companies that practice blogging get 97% more links to their websites. B2B marketers who blog get 67 percent more leads than those who don’t. I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors.

Top of Funnel 317

Top of Funnel Paid Search Agency Companies Marketing Automation Services 317

Online Marketing Institute

AUGUST 31, 2011

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. You can read his entire blog post here.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Hubspot

OCTOBER 21, 2012

Many inbound marketers have reached the point where they’re actively using social media, business blogging , and working on their on-page SEO, but how do you take your marketing to the next level? So how does a marketer do it all? Google Searchers 3x More Likely to Be Logged-In Than Bing, From Search Engine Land.

Facebook 28

Facebook Inbound Marketing Google Promotion 28

PureB2B

OCTOBER 20, 2021

Developing a content marketing plan is not as simple as it may seem. You can’t publish hundreds of articles on the internet and expect them to rank on Google on their own. Yes, knowing that you should be into content marketing is the first step. That implies that many more businesses are doing it.

Content Marketing 62

Content Marketing Tips Planning Work Management 62

Hubspot

OCTOBER 14, 2010

There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers.

Curation 28

Curation Content Aggregators Inbound Marketing 28

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Online Marketing Institute

DECEMBER 1, 2010

If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. You can even track your registration page in Google Analytics. Blog Create a blog for the conference and source content from speakers and attendees.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. I’m sure you’ve read many times that engineers hate marketing/marketers and they want only the facts. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. As a busy CEO, you likely don’t have much time. Why Online Marketing Is Important.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Hubspot

SEPTEMBER 7, 2011

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. 30 Tips and Tricks for Mastering Facebook Marketing. link] at [link].

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Hubspot

JULY 8, 2011

Here are several title examples of top-viewed blog posts we've written and the lessons you can learn from them: Title Tips From Top-Performing Blog Posts. 12 Quick Tips to Search Google Like an Expert " (196,462 Views to Date). To date, this is our top-performing blog post ever on the HubSpot blog.

Tips 28

Tips Stats Urgency Marketing Hubspot 28

Webbiquity

SEPTEMBER 25, 2018

What content marketing channel do B2B marketers pretty much all agree is highly effective? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? The webinar detailed seven conclusions from the report, which was based on in-depth interviews with senior B2B marketing professionals.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

Hubspot

MARCH 21, 2012

MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. So what's a time-crunched marketer to do? Blog Bundle. So what gives?

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. Consider the following circumstances that were infrequent or nonexistent just a few years ago, and are now a constant scourge for sales and marketing professionals. That's all of the bad news.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Convince & Convert

MARCH 23, 2010

Remember that your likelihood of a first-time visitor coming back goes up the more content they consume on that first visit. So, make sure first-time visitors can access other content that may be of interest, convincing them that perhaps they should make a return trip. Pay attention to your statistics with regard to calls to actions.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119