Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. No other team members know what is going on with the blog or why. Know Your Why.

CMS Development 124

CMS Development Business Blogger Lead Ranking 124

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. 57% of businesses have acquired customers through blogging.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Webbiquity

MARCH 13, 2019

He actually said to me, “No one searches at Google for a recruiting firm.” These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. ” Leave a comment (or subscribe) to a blog about IT recruiting.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

NuSpark Consulting

OCTOBER 28, 2011

So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. Below are the responses. . From Apryl Parcher.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. The answer is a resounding yes.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Writing on the Web

MAY 29, 2013

You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. Your goal should be to engage blog readers with the highest quality content you can muster, with absolutely no fluff.

Content 100

Content RSS Opinions Business Blogging 100

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How do you turn your business blog into a powerful sales tool?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Writing on the Web

FEBRUARY 10, 2014

Here’s what I look for in an optimized, good blog (one that gets Google search and reader results): A good blog title with a tag line that says what people will find on this blog (benefits to reader). An email subscription sign up button such as an RSS icon. If you love your blog, make it more findable to readers.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Webbiquity

AUGUST 23, 2011

Looking at data from the Webbiquity blog, several trends are apparent. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Six conclusions that can be drawn from this graph: It takes time to build a blog audience.

Traffic 100

Traffic RSS Social Media Social Networks 100

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Writing on the Web

SEPTEMBER 26, 2012

Of course, being a winning blogger is more than just creating good content. Here are ten ways to increase traffic flow to your blog: Put your blog in your email signature. After you do so, every email that you send will be a marketing message that could bring you another reader. Seek out similar blogs.

Traffic 100

Traffic Blogger RSS Opinions 100

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? What are the most effective ways to get blog posts read? Purchasing Google or Facebook advertising to drive awareness. Do keyword research.

SEO 159

SEO Keywords RSS Adwords 159

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Webbiquity

MAY 4, 2010

Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. Publicize the blog through offline channels. Include the URL on business cards, brochures, your corporate PowerPoint template, trade show booth signage, etc. SEO the blog. Use Twitter.

RSS 100

RSS Digg Tagging Blogger 100

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Fresh content. Blogs are one of the best mechanisms for publishing a steady stream of new content.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Webbiquity

JUNE 21, 2010

Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Blogs are seen as key sources of information rather than just promotion. Blogs are seen as key sources of information rather than just promotion. Establish expertise and credibility.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Content creation doesn’t have to be hard.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Writing on the Web

FEBRUARY 18, 2011

You can then enter in the RSS feed of your blog into the box and every time you post a new blog post, it will be auto imported into the notes on FB and appear as a new FB note. About AnnaLaura Brown: AnnaLaura Brown is an online marketer who enjoys making money online and teaching others to do the same. Tweet This!

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. Sure, there’s software that can pull content off the internet for you. Boost Your SEO.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. You can read his entire blog post here.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. 10 ways to increase blog conversions Write compelling and informative content.

Traffic 100

Traffic RSS Blogger Eloqua 100

Industrial Marketing Today

AUGUST 20, 2010

Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers. You need to move beyond the free Google Custom Search tool for websites. I should know — I am an engineer too.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Webbiquity

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. The Comprehensive Guide for a Powerful CMS using WordPress – Part one: 101 Techniques for a Powerful CMS using WordPress by Noupe Design Blog. ** 5 Stars. Post on Google Buzz.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. Sure, there’s software that can pull content off the internet for you.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Anything Goes Marketing

OCTOBER 2, 2006

Employees know that their CEO is not just drinking cocktails in the business lounge when they're stuck in an airport. It allows you to post content about your company that doesn't make a lot of sense but contains many links and keywords that will drive traffic to your site. It's cheaper then Google AdWords.

Positioning 100

Positioning RSS Adwords Opt-out 100

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Google Analytics is another option for non-HubSpot users. Where is the traffic to your blog coming from? 3) Blog Homepage Visits.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. I’m sure you’ve read many times that engineers hate marketing/marketers and they want only the facts. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

WebMarketCentral

APRIL 22, 2007

But once you've made the commitment to writing your own blog, here are seven essential tools—beyond the blogging platform itself ( Blogger , TypePad , WordPress , Moveable Type , etc.)—to —to help promote your business blog and make it successful. Zimbio Web 2.0

Business Blogging 20

Business Blogging Web 2.0 Digg Tools 20

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. It's for a friend," she said.

Business 28

Business Work Management Lead Ranking Lead Scoring 28

Hubspot

FEBRUARY 10, 2014

With real estate above, below, and to the side of your blog posts themselves, y our blog is a lot more than just the content you publish to it. This can leave blog managers in a tizzy, and the result is usually a blog littered with a ton of unnecessary bells and whistles. 2) RSS Feed (Must-Have).

RSS 28

RSS Work Management Marketing Management Paid Search Agency 28

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Before you can deliver your content and engage with your target audience, they need to find you! Don’t just rely on analysis, refine your list based on relevance to your business, products and services.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60