Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many off site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

SEPTEMBER 27, 2013

If you’re having trouble figuring out where to start with inbound, I''ll give you a hint: Content is never a bad choice. Start by scrolling through The Treasure Chest of Remarkable Content. Start now with this customizable template for buyer personas. Lesson 2: Developing a Content Strategy. Lesson 3: Business Blogging.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Industrial Marketing Today

JUNE 15, 2010

The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. This white paper aims to change that perception of them. Get the free “Step-by-Step Guide to Website (re)Design” now.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Hubspot

APRIL 6, 2012

How many ebooks does your marketing team have in its content arsenal? While we've always considered ebooks to be one of the best lead-gen content assets at a marketer's disposal, the fact that on-the-go content is only carving out more of a place in today's increasingly mobile world makes them an even smarter choice as a marketing offer.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

APRIL 5, 2013

They want an un-intrusive and gradual way to get to know your content and your business. Because of that, your follow-up emails to them should be content-focused and built toward the goal of a second content conversion on your site. subscribers to your business blog). Subscribers are, by nature, passive.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Email Marketing Automation 28

Hubspot

JUNE 21, 2011

While it's a great place to start, content creation shouldn't be limited to your business blog. While it might take a couple of hours to produce a well-written blog post, an ebook takes a lot more time and effort. Take a look at the topics of your top-performing blog posts. What problems do they face?

Top of Funnel 28

Top of Funnel Generation Landing Pages Leads 28

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Moz

MAY 6, 2019

Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand? Effective content comes with a blueprint. This is effective content.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Ranking 71

SmartBug Media

NOVEMBER 18, 2022

Getting a business’s name out there is important, but I hadn’t realized there were legitimate philosophies behind marketing—especially digital marketing. She explained inbound marketing is a methodology , all about serving the right content to the right person at the right time. The foundation of inbound marketing is content.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

SEPTEMBER 17, 2018

In addition, a Facebook executive recently predicted that the platform will be all video in less than five years. For most videos, the more simple and raw it is, the more authentic the content seems … and that’s what really matters to your audience. 2016 saw a surge in the popularity of video as a content marketing format.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

SEPTEMBER 24, 2019

Facebook for Business Tips: Create a business Page, not a personal profile. Create a business Page, not a personal profile. Post your best blog content. Make sure your blog posts' meta descriptions are complete. Post your most compelling visual content. Use Facebook Insights.

Paid Content 78

Paid Content Facebook Tips Work Management 78

Hubspot

JANUARY 13, 2014

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. (And And trust me, there will be failures.).

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Single Grain

OCTOBER 16, 2019

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. 3 Benefits of Business Blogging. What Is Good Business Blogging?

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

Single Grain

SEPTEMBER 11, 2019

This post on pillar content has been updated for 2019 and beyond. It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. What Is Pillar Content?

Paid Content 111

Paid Content Top of Funnel Lead Ranking Lead Scoring 111

Hubspot

NOVEMBER 13, 2012

Not to mention all the individual parts of a solid marketing strategy where you might be falling short -- maybe it’s content creation, search engine optimization, or finally figuring out how to actually attract customers from Facebook. Do you have a business blog? And hey -- that’s great! Check 'em out!

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Hubspot

OCTOBER 24, 2012

Most content creators have probably felt like that puppy to the right. Y U NO LIKE BLOG POST? (I The task of not just creating content, but creating content that resonates with your readers, is a critical but difficult task to master. We've got to create this kind of content, marketers. What's the deal, guys?

Buyer Personas 28

Buyer Personas Advertising Benchmark Content Mobile Marketing 28

Scoop.it

JANUARY 26, 2021

The outcome is – they ruin the overall impact of their compelling and blasting content (which they have crafted with great diligence) by not including relevant images. Images complement your content and make it easy for the audience to understand quickly. Good Reasons Why You Should Include Images in Your Blog Post.

Design 77

Design Copyright High Quality Lead Blogger 77

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 6) Blogging. An individual or group of people usually maintains a blog.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

APRIL 27, 2015

To set your posts up to resonate with your audience, you'll need to clearly define the audience you are looking to reach and use their profiles to guide your blog’s topics and formats. Check out these free buyer persona templates to get you going.). In order for people to read your blog, they need to be able to find it.

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Hubspot

JULY 19, 2013

Examples: How to Write Stellar How-To Posts for Your Business Blog. How to Map Lead Nurturing Content to Each Stage in the Sales Cycle. How to Create a Facebook Business Page in 5 Simple Steps [With Video!]. In a Nutshell: Posts featuring content presented in a list format. 2) The Listicle. 5) The Fun Post.

Thought Leadership 28

Thought Leadership Curation Blogger Classified Ads 28