Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. As a busy CEO, you likely don’t have much time. Why Online Marketing Is Important.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Writing on the Web

MAY 26, 2010

What’s the most important thing to remember when you’re writing for your business blog? I always say that providing solutions to problems is important, but then there’s…: Write useful, relevant posts that exceed reader’s expectations. Convince & Convert: #1 Content Marketing Blog.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

SEPTEMBER 26, 2012

He comes from an unremarkable background far away from Hollywood, but his blogging has amassed thousands of followers and his approach has changed the way people view the entertainment industry. Of course, being a winning blogger is more than just creating good content. Seek out similar blogs. Use social media. Conduct surveys.

Traffic 100

Traffic Blogger RSS Opinions 100

Writing on the Web

JUNE 11, 2010

When you go to B2BMarketingZone , you’ll be able to quickly scan what other marketing experts are blogging about. You pick which posts are relevant to you and your business. Provide an Easy to Navigate Site – End users most often are people who are not regular readers of the blogs and other sources.

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Ardath Albee, CEO of Marketing Interactions, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, a list of competitors that run blogs in your client’s industry. Make relevant comments and offer something of value. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. How many off site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Writing on the Web

NOVEMBER 4, 2010

Not surprisingly, 25% of respondents said they were complete blogging newbies and needed guidance on the fundamentals of blogging…the technical know-how as well as content creation strategies. Make your blog sticky – help your readers ‘take off their coats and stay awhile’. Blogging 101: 6 Weeks to Confident Blogging.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Single Grain

DECEMBER 29, 2020

Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business. Book My Free SaaS Marketing Consultation. TABLE OF CONTENTS: Rand Fishkin. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. *

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

OCTOBER 14, 2010

There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers.

Curation 28

Curation Content Aggregators Inbound Marketing 28

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 26, 2010

Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. This 28-page white paper is chock full of useful information for aligning your marketing content with the industrial buy cycle. There are plenty of charts and graphs too.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 24, 2010

I didn’t have the time to go through the content but it seems like this is a hot topic right now. Do you have any good examples of social media used in email marketing? Please share your ideas on how you plan to combine email marketing with social media. Get the free “Step-by-Step Guide to Website (re)Design” now.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. I’m sure you’ve read many times that engineers hate marketing/marketers and they want only the facts.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

It may be time to invest in your online presence. The one thing that this recession has taught B2B marketers is to do more with less. This trend towards lower-cost content marketing is likely to continue well into 2010. Create fresh content: Don’t copy-paste static brochureware text and put it on your website.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 15, 2010

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. Take a quick poll.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Before you can deliver your content and engage with your target audience, they need to find you! How can you accomplish all that? My take: Now it is time to winnow your list from step 3.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 12, 2010

Source: CMP (now United Business Media ) Electronics Group’s Global Media Usage Study, 2006) 74% industrial buyers went looking for prices but only 23% of manufacturers published them on their website. Reasons people don’t want to publish prices online There may be many reasons (excuses?) This may include basic pricing information.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Solution: You have two primary responsibilities; a) make sure your website is easily found so your company can get on the shortlist early if you hope to be considered in the decision making stage and b) serve up content in different formats and be relevant to various stakeholders. Solution: Curate content and make it easily searchable.

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? Does anyone care?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

OCTOBER 19, 2010

Inbound marketing takes time, but most marketers only have a few hours in the schedule that they can carve out for inbound marketing, which can make prioritizing activites extremely difficult. If you only have a few hours to dedicate to inbound marketing per week, how should you allocate your time? Create good link bait.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

JANUARY 25, 2012

Share on Facebook!' to every email you send so recipients are encouraged to share your email content with their personal networks. Follow Us on Twitter/Facebook/LinkedIn/Google+!') Email and Blogging/Social Media/PPC. Like email and social media, blogging and social media can also have quite a symbiotic relationship.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

APRIL 3, 2013

And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit. Ever try sharing a banner ad?

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. PointVisible).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

seo.co

NOVEMBER 8, 2021

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. Seth’s Blog. Likeable Blog. The Moz Blog. HubSpot Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. Seth’s Blog. Likeable Blog. The Moz Blog. HubSpot Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Writing on the Web

JUNE 14, 2010

There are also some easy to use plugins which make my blogging easier. For example, I use a plugin that automatically inserts a list of relevant posts at the end of each post. On Typepad, I had to go hunt for relevant posts and add them manually which can take up time. Related posts: Poll: What Blogging Platform Do You Use?

Domain 100

Domain Marketing Management Traffic Stats 100

Online Marketing Institute

MARCH 30, 2011

Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. Heres what they found.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Search engines look at on-site factors to determine relevance, but at external links to gauge authority. A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. What did I get?

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

JUNE 15, 2010

At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Flowtown is perfect for small and medium businesses ( see my review here ). Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). What do I do?”

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. Facebook Insights. There better be.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

AUGUST 8, 2014

We know all too well marketing changes at the speed of screen flicker. So we’re scouring blogs and any other content we can get our retinas on, hoping to stay tuned into what’s up in digital. Compelling copywriting is the key to effective marketing communications. “You need to blog every day.”

Planning 28

Planning Inbound Marketing Paid Search Agency Funnel Advertising 28