Hubspot

APRIL 6, 2012

How many ebooks does your marketing team have in its content arsenal? While we've always considered ebooks to be one of the best lead-gen content assets at a marketer's disposal, the fact that on-the-go content is only carving out more of a place in today's increasingly mobile world makes them an even smarter choice as a marketing offer.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

APRIL 5, 2013

They want an un-intrusive and gradual way to get to know your content and your business. Because of that, your follow-up emails to them should be content-focused and built toward the goal of a second content conversion on your site. subscribers to your business blog). Subscribers are, by nature, passive.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Email Marketing Automation 28

Hubspot

DECEMBER 29, 2011

Building authoritative and relevant links into your website from external sites is a critical part of your SEO strategy. 3) I resolve to take advantage of my business blog as a lead gen tool by writing tons more awesome, educational posts. 50% of leads are qualified but not ready to buy.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Facebook Lead Ad. Source: 2016 Content Marketing Institute. Facebook Lead Ads. Facebook Lead Ad isn’t designed to replace your landing pages.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Hubspot

JANUARY 13, 2014

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. (And And trust me, there will be failures.). Buyer Persona.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Single Grain

OCTOBER 16, 2019

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. 3 Benefits of Business Blogging. What Is Good Business Blogging?

Business Blogging 73

Business Blogging Linkbait Business Marketing Budget 73

Hubspot

OCTOBER 10, 2013

Here are some examples of topics: Outsourcing content creation. Business blogging efficiency. But that''s not enough to create a blog post from. Think of all the things you could write about outsourcing content creation, as a topic. Outsourcing content creation" is a topic. Do you want to generate leads?

Long Tail Marketing 28

Long Tail Marketing Lead Gen Traffic Lead Scoring 28

Hubspot

JUNE 23, 2011

How Social Fresh leverages outside experts for content marketing. They think they want to use a platform like blogging or Facebook or Twitter specifically, and they are not a hundred percent sure why. So blogs are really good at this. Facebook pages are really good at this. You are putting content out there.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28