Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. Sub domain?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

MARCH 21, 2012

The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking. Blog Bundle. Data Compilation.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

JUNE 6, 2012

First, there's more than one way to opt in to permission-based emails, and different content is required based on how someone has opted-in. That's why in HubSpot's email tool , we allow customers to create multiple 'Subscription Types' so the names jive with your company's internal naming structure. There are two reasons for this.

Opt-in 28

Opt-in Contacts Top of Funnel Opt-out 28

Hubspot

JULY 19, 2013

Examples: How to Write Stellar How-To Posts for Your Business Blog. How to Map Lead Nurturing Content to Each Stage in the Sales Cycle. How to Create a Facebook Business Page in 5 Simple Steps [With Video!]. In a Nutshell: Posts featuring content presented in a list format. 2) The Listicle.

Thought Leadership 28

Thought Leadership Curation Blogger Classified Ads 28