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Is Blogging Right for my Business? The Benefits of a Business Blog

NuSpark Consulting

So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. Blogs Help You Get Found. From Apryl Parcher.

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The ABC’s of Great Blogging: Be Original and Offer Insight

Writing on the Web

If you’re a coach, consultant, or service professional , say a doctor, therapist, lawyer, financial adviser, or health expert, you need to create content that will help your clients. You need to become a trusted resource for insights, and a go-to curator of tips and information to be helpful to people who are interested.

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31 Influencers to Follow in 2017

Adobe Experience Cloud Blog

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. John Jantsch is a small business marketing consultant, speaker, and author of Duct Tape Marketing , Duct Tape Selling , The Referral Engine, and The Commitment Engine. Jessica Northey.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. He has created his own successful digital agency that focuses on providing honest feedback to clients while helping them enhance their own ROI.

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How B2B Buyers Have Changed- and the Role of Content & Social Media

NuSpark Consulting

Replace ABC with ABH (Always Be Helping). Increasingly, Sales and Marketing people need to immerse themselves in social media (or hire a trusted resource) to do demand generation, lead nurturing and to build relationships… albeit digital relationships. If we’re seen as helpful and expert, they’ll approach us.

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Content Curation in B2B Marketing

Online Marketing Institute

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge.

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10 Tips To Build a Consistent B2B Content Marketing Plan

Directive Agency

To make sure you blog topics are relevant, always do your research. See what other sites and blogs are saying. Focus on business blogs that offer the same services and products you do. In the case of B2B marketing , reading blogs by and for B2B marketers is a great place to start. Promote Your Content.