Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. Affiliate sales support independent publishing.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

DECEMBER 6, 2022

575,000 tweets published. Affiliate sales support independent publishing. Inside the company, find employees with interesting stories to tell, and share those stories in different formats: blog posts, video, and podcasts. Look outside the company for help with interviewing, writing, and technical production.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

PureB2B

MAY 18, 2016

Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits. Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Business Blogging Tips.

Business Blogging 48

Business Blogging B2B Sales Top of Funnel Lead Scoring 48

Webbiquity

FEBRUARY 9, 2021

If blogging will be part of your strategy, get started now! It’s not unusual in companies for their blog to account for 60-80% of total website traffic, with most of their online leads coming through the blog. Blogging is important because, up until 2008, more people still used offline (e.g.

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. In 2020, 87% of consumers read local business reviews online. And 90% trust what other customers say about a company over what the company says about itself. Educate consumers on the value your product or service offers.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Webbiquity

MAY 6, 2020

The term “customer engagement” has become quite a buzzword over time. Customer engagement reflects the amount of a brand’s interaction with its audiences across various touchpoints. Further, barely half (53%) of marketers say blogging is their top content marketing priority. Guest post by Kiran Bajpai.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. After all, when you’re selling specific products and services, there is only so much you have to say, right? Ecommerce blogs often exist as islands.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

NuSpark Consulting

OCTOBER 28, 2011

I like to brainstorm at last 24 post topics at a time (at least initially), and categorize them according to how people would search for your service/product. There are plenty of reasons why a business should have a blog. To name a few: In today’s social media landscape, business blogging has become a powerful marketing medium.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. No other team members know what is going on with the blog or why. Know Your Why.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

ClearVoice

OCTOBER 19, 2022

Because it allows businesses to create content that informs and engages their audience. This helps build trust between the business and the customer. However, the right balance between social media advertisements and organic content is essential for B2B businesses to reap the benefits of social media.

Social Media 72

Social Media Media Marketing & Strategy B2B 72

PureB2B

OCTOBER 20, 2021

You can’t publish hundreds of articles on the internet and expect them to rank on Google on their own. Content marketing has become one of the ways of increasing customer interaction and capturing the attention of the appropriate audience online. That implies that many more businesses are doing it. What are their passions?

Content Marketing 140

Content Marketing Tips Planning Work Management 140

Webbiquity

SEPTEMBER 25, 2018

Data from the report was supplemented with examples from B2B technology companies as well as research from other sources, including LinkedIn’s marketing group. Possibly the most ubiquitous B2B content marketing practice is blogging. According to the Content Marketing Institute , 79% of all B2B companies have a blog.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. Promote your products or services. But how exactly do you write a great (or even good) B2C blog post? Envision who your ideal customer is.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Webbiquity

MARCH 6, 2018

According to the Twitter for Business blog , 91% percent of B2B marketers are doing content marketing. “However, teams are lean, indicating that many companies are still in the early stages of content marketing. Yet nearly half (48%) of companies spend less than $15,000 on content marketing annually. ( Biz Epic ).

Stats 257

Stats Marketing Budget Marketing Strategy Marketing & Strategy 257

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Buffer

MAY 4, 2022

All the material on the site will be within your control, ensuring the tone and style of your blog are consistent with your brand values. Building a blog from scratch takes some work, but this article will help you get set up with the basics, while also providing insight into the various ways other businesses blog.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Not Integrating Your Blog With Your Website. Publishing Too Much Product-Centric Content.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

BenchmarkONE

NOVEMBER 25, 2019

Maintaining an active and consistent company blog has numerous benefits. Also, it provides fuel for your email nurture campaigns and can help you personalize your outreach by sending applicable blog content to prospects based on where they are in the buyer’s journey. . Not Proofreading Before Publishing.

Top of Funnel 97

Top of Funnel Custom Publishing Distribution Lead Scoring 97

Writing on the Web

FEBRUARY 13, 2013

There are many reasons to have a business blog but the most important is that it’s great for retaining clients and customers. Business blogs offer insights into your services, product updates, and compelling relevant content that solves the problems of your clients. 3 Tips for Better Blog Writing.

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

OCTOBER 14, 2015

The first step is to identify your blog goals – you’ll want to keep these in mind as you consider the ways you can earn money directly with a blog. How to Make Money Directly from a Business Blog. Advertisers and publishers use a wide range of payment calculation methods. Indirectly.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Marketing Insider Group

JUNE 1, 2015

In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog.

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

ClearVoice

NOVEMBER 30, 2021

Content marketing involves creating, publishing, and distribute content over multiple channels your audience uses. It increases brand awareness, reach, sales, customer interactions, and loyalty. Content can include videos, podcasts, blogs, social media posts, infographics, and images.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Writing on the Web

OCTOBER 31, 2012

Why should you be writing and publishing blog posts and Web content for your business? The only reason “you should be blogging” is to get your message across to the people who need it. The only reason “you should be blogging” is to get your message across to the people who need it.

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

PureB2B

OCTOBER 20, 2021

You can’t publish hundreds of articles on the internet and expect them to rank on Google on their own. Content marketing has become one of the ways of increasing customer interaction and capturing the attention of the appropriate audience online. That implies that many more businesses are doing it. What are their passions?

Content Marketing 62

Content Marketing Tips Planning Work Management 62

Hubspot

DECEMBER 20, 2012

In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

Template 28

Template Business Blogging Planning Buyer Personas 28

Brandpoint

DECEMBER 27, 2018

A lead is someone who is likely to value, and eventually purchase, the products or services your company offers based on a set of predetermined characteristics. Case studies showcase stories and results of your work with customers. Lead generation and the death of the cold call. Case studies. Landing pages.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

PureB2B

AUGUST 28, 2018

Only once you understand the whole story behind your sales lead’s goal-oriented behavior and activities can you begin to grasp the full context of how your products or services can best address their needs. Company Information. As a B2B sales professional, you need to arm yourself with information about the company you’re selling to.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Martech Advisor

MARCH 30, 2020

The book begins with the fundamentals of marketing and focuses on the stages of the customer journey, creating a marketing campaign, and compelling offers. It then delves into content marketing, business blogging, and provides 57 blog post ideas. Instead, it depends on how easy it is for customers to do business with you.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. ” Leave a comment (or subscribe) to a blog about IT recruiting. By Peter Caputa. Inbound Leads.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

PureB2B

MAY 18, 2016

Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits. Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Business Blogging Tips.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Generation 62

SmartBug Media

NOVEMBER 18, 2022

I knew marketing was about branding, sharing product information, and understanding consumer psychology. Getting a business’s name out there is important, but I hadn’t realized there were legitimate philosophies behind marketing—especially digital marketing. their buyer’s journey stage, the type of product they are interested in).

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

ClearVoice

JUNE 14, 2022

Before the internet, there were some huge barriers to entry for anyone who wanted to publish content. You had to either get your work accepted by a magazine, newspaper, book publisher, or periodical, going through what may be an intense series of edits, adjustments, and, of course, rejections. What is a B2B blog post?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

ClearVoice

JUNE 3, 2022

When it comes to creating good SEO content, speak with authority on the topics your prospects and customers care about. For example, if you’re writing material for a business blog , then the focus should be on the actual subjects and discussions relevant to your prospects and customers. via @jboitnott Click To Tweet.

SEO 97

SEO PageRank Top of Funnel User-Generated Content 97

seo.co

NOVEMBER 8, 2021

He founded the website 11 years ago and has scaled the blog into one of the more successful resources on the web today. Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. Buffer Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98