Webbiquity

FEBRUARY 15, 2017

Even the best content won’t attract people to your blog if they can’t find it. For a business blog, consider hiring an SEO professional. For a personal blog, there are some basic tips that can improve your search rankings. Always pay attention to the keywords in your article.

Tips 240

Tips Lead Scoring Lead Ranking Statistics 240

Webbiquity

FEBRUARY 12, 2018

The “Winter Wonderland of Marketing Stats and Facts” series which kicked off here in January 2016 and concluded with 16 Enigmatic Business Blogging and Other Marketing Stats two months later was a huge hit. But each new post will tie back to all of the others published to date.

Stats 238

Stats Planning Marketing Budget Creation Marketing Budget 238

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Webbiquity

MARCH 24, 2015

It’s blogging for business week on Webbiquity. Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. Blogging increases web traffic by 55% for brands.

Business 100

Business Business Blogging Vendors Social Media 100

Webbiquity

OCTOBER 22, 2020

Marketing yourself can be just as important as marketing your business. As the owner of your business, you are the face of your company. Most business owners use blog posts to offer advice that can help to attract new visitors. Contributed post.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Webbiquity

AUGUST 22, 2017

A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. People love doing business with other people, not companies or logos.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Webbiquity

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts. 19% of startups use blogs for marketing. (

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Webbiquity

APRIL 11, 2023

There are even prompts for email marketing, company bios, an FAQ generator, photo post captions and many more marketing functions available. Content Marketing You can also use AI to create marketing material for your website or in product descriptions. Not only product descriptions but to make them more SEO-friendly.

Marketing AI 313

Marketing AI Curation Content SERP 313

Webbiquity

APRIL 10, 2018

Company leadership expects measurable results. And communicate the business benefits? They are also more likely to do business with a company that regularly produces up-to-date content. It’s best to have a technical expert at your company author it because technical experts trust other technical experts.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

FEBRUARY 8, 2011

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. So what’s next for B2B blogging?

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

OCTOBER 5, 2012

How to Write an Effective Business Blog (January 8, 2010). Helpful advice on choosing a blogging platform, authors, topics and frequency for an effective business blog. So which is best? This post is starting to show its age, but the guidance is still useful to beginning bloggers. It Depends (October 13, 2010).

PR 100

PR Stats Social Media Twitter 100

Webbiquity

FEBRUARY 25, 2016

Case studies make up for excellent promotional material, for any small business. They provide an in-depth look as to how your company has helped a client. He works closely with B2B and B2C companies providing the right content that generates social shares, comments, and traffic back to their business blogs.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Webbiquity

JUNE 21, 2010

Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Blogs are seen as key sources of information rather than just promotion. from news stories, articles and other blogs) than website content. Create a dialogue. Share this on LinkedIn.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. ” Leave a comment (or subscribe) to a blog about IT recruiting. By Peter Caputa. Repeat after me: .

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

JULY 6, 2010

Small companies don’t bother with agency RFPs (nor should they) and even mid-sized companies use them less today than in the past. But if your company wants to use an RFP process to help in selecting a marketing agency, this post will help you craft one that meets your needs without driving the responding agencies crazy.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Webbiquity

JUNE 23, 2010

Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Here are six key differences between business blogs and websites. Blog: frequently updated content. On a blog, they can also be contributors. Tweet This!

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

MAY 6, 2020

Big brands like IBM, Google, Microsoft, Starbucks are seen blogging regularly as a means to interact with their customers. But blogging regularly can significantly increase website traffic (particularly from organic search and social media) for small to midsized companies as well. Check out a few stats here.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Webbiquity

JUNE 16, 2015

The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). Companies spend, on average, 25% of total marketing budgets on content marketing. 5 Business Blogging Statistics and Facts. Heidi Cohen ). Heidi Cohen ). Heidi Cohen ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging? Structure (topics).

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Webbiquity

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit.

SEO 100

SEO Enterprise Management Digg Press 100

Webbiquity

AUGUST 17, 2011

Both of these sites bring together content from leading experts and companies like Brian Carroll , Paul Dunay , Ambal Balakrishnan , Harry Hoover , Gini Dietrich –really too many to list. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging.

Social Media 100

Social Media Paid Search Agency Features Social Marketing 100

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines?

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Webbiquity

JANUARY 8, 2010

Certainly you can promote your company and product in your blog, but this should be more in the form of sponsorship than selling language. The Marketing Eye blog once recommended an 80/20 rule for content; spend 80% of your words sharing knowledge, and 20% on promotion. Who should write for your blog?

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Webbiquity

AUGUST 23, 2011

Looking at data from the Webbiquity blog, several trends are apparent. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Six conclusions that can be drawn from this graph: It takes time to build a blog audience.

Traffic 100

Traffic RSS Social Media Social Networks 100

Webbiquity

FEBRUARY 9, 2010

Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. This key chart compares the difficulty and effectiveness of various social media tactics, as well as their level of usage. Seed this on Newsvine.

Social Media 100

Social Media Social Marketing Marketing & Strategy Marketing Strategy 100

Webbiquity

OCTOBER 18, 2016

To be sure, a thoughtfully written business blog can generate leads (and sales). In my consulting days, I attracted new clients through this blog, and I worked with companies that generated some pretty respectable lead gen and conversion rate figures through blogging. And it will seem much less like work.

Lead Gen 100

Lead Gen Lead Ranking Lead Scoring Blogger 100

Webbiquity

DECEMBER 10, 2013

Only a quarter of companies take a holistic approach to social media where efforts are integrated across functional areas, and at only half are top executives engaged and aligned with the company’s social strategy. How Blogging Used in Content Marketing? Cox Business ). Cox Business ). Cox Business ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. companies now use social media in their marketing efforts.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

FEBRUARY 2, 2015

Examples : #TweetFromTheSeat by Charmin (the toilet paper company) and #SFBatKid (remember Miles, the 5-year-old kid who had cancer and wanted to become a superhero for a day? Setting up and growing a business blog is critical to your brand’s long-term success. He even caught the attention of President Obama!).

Social Media 100

Social Media Social Marketing Media Business 100

Webbiquity

FEBRUARY 9, 2021

If blogging will be part of your strategy, get started now! It’s not unusual in companies for their blog to account for 60-80% of total website traffic, with most of their online leads coming through the blog. Blogging is important because, up until 2008, more people still used offline (e.g.

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Webbiquity

OCTOBER 25, 2010

Meta description: (usually no more than 200 characters, e.g., “Webbiquity is the fusion of SEO, search marketing, social media, reputation management, content marketing and social PR to make you or your company omnipresent on the web for your unique search phrase.&# ). Post on Google Buzz. Share this on LinkedIn. Share this on Mixx.

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

DECEMBER 5, 2011

Of course you can add these sharing buttons to a standard company website as well, but readers are far more likely to share useful blog content than ordinary vendor web pages ; while 60% of all social postings link to published content (news sites or blogs), just 4% link to corporate website content.

Optimization 100

Optimization Marketing Analytics Tools Lead Ranking Lead Scoring 100

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Publicize the blog through offline channels. Write guest posts for popular blogs. Share this on Technorati.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

NOVEMBER 17, 2015

A few quick notes regarding the client mentioned above: prior to the acquisition, the company’s total website traffic had increased on a year-over-year basis for 11 straight months. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%.

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

Webbiquity

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Essentially, marketers need to (carefully and tactfully) advertise on their own blogs. Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

JANUARY 28, 2016

I discuss how content curation has helped B2B companies I’ve worked with generate business results, as well as some of the personal value I’ve received from content aggregation and blogging, such as connecting with expert WordPress designers like Alice Elliott (a.k.a.

Aggregage 100

Aggregage Curation Aggregators B2B 100