Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Publish Frequently.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. out of 5) Loading.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Hubspot

OCTOBER 4, 2011

Kanye West is an incredible rapper, but he's also an amazing case study in inbound marketing. When seeking and evaluating co-marketing opportunities, think of non-competing companies with a similar target audience to yours -- an audience that would also be interested in your products/services. The key is frequency.

Inbound Marketing 28

Inbound Marketing Planning Lead Nurturing Paid Search Agency 28

Marketing Insider Group

SEPTEMBER 14, 2020

Content is one of the most efficient ways to promote a business. The percentage of internet users that conduct product research online is about 78%. One of our favorite content marketing ROI case studies comes from Tiger Fitness. Approximately 66% of people have discovered a new business on Twitter.

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Hubspot

JUNE 6, 2012

The most common example of a subscriber is a blog subscriber -- we've actually set up a dedicated landing page just to promote subscription to this blog you're reading right now. And you know what happens when you become a subscriber to the HubSpot blog and nothing else?

Opt-in 28

Opt-in Contacts Top of Funnel Opt-out 28

ClearVoice

NOVEMBER 30, 2021

Educational and engaging content will convince customers you are a leader in your industry. Clicking on an email can lead them to an educational landing page on your website, which encourages signing up for a product demo. Born to Blog” contains field-tested techniques to help you build a successful, professional business blog.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Optinmonster

SEPTEMBER 12, 2023

Feel free to use the links below to jump to a particular topic: Business | Finance | Technology | Fashion | Beauty | Home | Lifestyle | Fitness | Travel | Leisure and Entertainment | Food and Drink | Useful | Educational | Roundup | Fun | Timely | Controversial | Promotional Are you ready to write your next blog post?

Marketing AI 98

Marketing AI Ethics Blogger Thought Leadership 98

SmartBug Media

NOVEMBER 18, 2022

I knew marketing was about branding, sharing product information, and understanding consumer psychology. Getting a business’s name out there is important, but I hadn’t realized there were legitimate philosophies behind marketing—especially digital marketing. their buyer’s journey stage, the type of product they are interested in).

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

SEPTEMBER 17, 2018

Better yet, video production is more cost effective than ever — you can shoot in high-quality, 4K video with your smartphone. In short, 2018 has transformed video from a singular marketing tactic to an entire business strategy. This type of video is used to help your audience better understand why they need your product or service.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Single Grain

FEBRUARY 17, 2022

The SaaS industry is booming, and it remains one of the fastest-growing segments in the IT market. Here are some SaaS industry stats that are worth considering: The SaaS market share is likely to increase by $99.99 The SaaS adoption in the healthcare industry is growing at 20% every year. What Is a SaaS Marketing Agency?

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Valasys

FEBRUARY 17, 2020

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Marketers must know where & how they’re going to publish & promote their content. 4) Include Blog Posts: According to a study by HubSpot, 50% of the buyers read a company’s blog while making purchase decisions.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Industrial Marketing Today

MAY 11, 2011

Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. Highlighting completed projects and a few case studies seem to be the norm. to the engineering company.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Valasys

NOVEMBER 20, 2019

However, diversifying your content strategy with research & studying it with some unorthodox topics from time to time is amongst some of the most impactful B2B blog post ideas. Even the start-ups can come up with business blog ideas or can work on ideas around holidays & use it with their content strategy.

B2B 45

B2B Branding Brand Identity ROMI 45

Valasys

NOVEMBER 20, 2019

However, diversifying your content strategy with research & studying it with some unorthodox topics from time to time is amongst some of the most impactful B2B blog post ideas. Even the start-ups can come up with business blog ideas or can work on ideas around holidays & use it with their content strategy.

B2B 40

B2B Branding Brand Identity ROMI 40

Marketing Insider Group

JULY 1, 2020

Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Brands who offer relevant, useful content are viewed as thought leaders in their industry, which helps to build brand trust and authority. Content marketing isn’t just a business blog.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

CoSchedule

FEBRUARY 27, 2023

Download Now Marketing & Business Blog Examples 1. Shopify Blog Shopify is one of the world’s leading e-commerce platforms thanks to its easy-to-use interface, high-converting themes , and excellent customer support. With in-depth guides and case studies, Matthew compiles a ton of research into every post he writes.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Hubspot

MAY 23, 2014

In their B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, the Content Marketing Institute and MarketingProfs found that 76% of B2B marketers still make blogs a part of their content marketing strategy. By leveraging visual media, the brand highlights innovation and showcases its products in a memorable, meaningful way.

Paid Search Agency 28

Paid Search Agency Companies B2B B2B Thought Leadership 28

Hubspot

MARCH 1, 2012

When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. In HubSpot's case, for example, the 'Case Studies' section of the navigation is a clear indication of content.

Analysis 28

Analysis Webinar Metrics Marketing & Strategy Case Studies 28

Single Grain

MAY 5, 2022

This strategy involves figuring out what kind of content is best for you to create, from blog posts and social media campaigns, to email marketing strategies, videos and podcasts. Content creation and promotion: Content marketing agencies help with the production of content for your marketing campaigns.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies CMS Development 59

Hubspot

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. Case #3: Give before you get. Facebook Lead Ad.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Hubspot

JULY 31, 2019

You should know where and how you’re going to publish and promote your content before you put the proverbial pen to paper — otherwise, your time and resources could go to waste. Content distribution channels are the channels through which you share and promote the content you create. Where should I publish my content , you ask?

Distribution 101

Distribution Paid Content Content Custom Publishing 101

SnapApp

DECEMBER 22, 2016

The blogs on this list cover a wide range of topics. From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Recommended reading: 12 Bad Habits That Are Making You Less Productive. #45.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Webbiquity

MAY 14, 2013

For those who still aren’t convinced of the value of business blogging (as well as those who need to convince others), the “why blog” posts below provide compelling evidence. more here in 30 of the best business blogging guides and resources of the past year. companies now maintain blogs.

Resources 100

Resources Tips Blogger Social Media 100

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

ClearVoice

APRIL 2, 2021

Evergreen content elaborates on foundational concepts, core products or background surrounding your company’s subject matter. Evergreen content works daily, across all campaigns and promotions, as a support system to showcase knowledge about your industry, products and services. Blog posts. Blog posts.

Top of Funnel 103

Top of Funnel Content Work Management Lead Ranking 103

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Copywriters: Homework Makes You a Better Case Study Writer - Stories that Sell , August 18, 2010 Copywriters: Today’s the first day back to school where I live. Now’s the perfect time to talk about the studying you have to do as a case study copywriter. Say you’ve just signed a new client for case studies.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 9, 2012

Download your free copy if you want to see the other 90 ideas that have changed our industry forever! And as we looked back, we found that one idea from all the way back in the 1400s -- the invention of the printing press that made mass media possible -- totally and completely changed the entire trajectory of our industry.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Hubspot

MARCH 10, 2016

6) Blogging. An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. 7) Business Blogging. This is short for web log or weblog.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Single Grain

JUNE 17, 2019

Around 4 million blog posts are written every day. But just because everyone is creating blog content to promote their business doesn't mean that it's all great. Although blogging is a terrific way to build an audience for your business, it isn't as easy as churning out numerous posts every month.

Tips 111

Tips Lead Ranking Lead Scoring Banners 111

Hubspot

FEBRUARY 11, 2013

Just assume you know which social networks your audience populates, even if they're actually way more active in an industry specialized social network than, say, Facebook. Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question. Business Blogging. You got this.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28