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Six Ways to Overcome the Fear of Inbound Marketing

Golden Spiral

Which five emails have the highest open rate? What is the conversion rate of our landing pages? What is the conversion rate of our paid ads? The company chose, instead, to be a vendor at a regional trade show for the same vertical. We fear putting our hand on a hot stove because we know if we do, we will get burned.

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29 Types of Trigger Events and How to Track Them

Hubspot

Major Industry Development A seismic industry shift will necessitate all in the vertical to take action to capitalize on an opportunity or avoid a risk. Analyst Report Every industry has analysts that periodically research and rank companies in their vertical. If you can help with either goal, reach out quickly.

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Video for Sales Emails: How to Use Video to Book More Meetings

Vidyard

This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention. Or worse, they may mark your email as spam and send your deliverability rates plummeting. To send sales videos quickly and easily, it helps to have a sales video platform.

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8 KPIs Every Sales Manager Should Measure in 2018

Hubspot

Client Acquisition Rates. Upsell/Cross-Sell Rates. Client Acquisition Rates. Another commonly used measurement is rate of client acquisition. It’s natural for some salespeople to perform better than others -- but if there are large discrepancies between conversion rates, dig deeper. Upsell/Cross-Sell Rates.

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45 Engaging Examples of Interactive Storytelling in Content Marketing

Hubspot

Such tools can increase engagement, on-site dwell time, and social share rates. Orbitz knew what was on their audience's mind and created an online quiz that addresses this burning question -- specifically for business travelers. Free Download: 45 Interactive Content Examples to Inspire Your Next Content Project.

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When Business Is Slow, It's Time to Work on These 13 Things

Hubspot

However, that tendency in startups can lead to burned-out sales reps and a business ill-prepared to scale. Do they have the company size, location, and vertical of all their prospects or clients? Win rate goals: Closing a certain amount of deals. Mark Zuckerberg once said, "Move fast and break things. Avoid burnout.

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Influencer marketing should not be about collecting influencers

Biznology

However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like. ” Influencers are people too. Well, you can and you certainly need to.

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