Remove sales

Customer Experience Matrix

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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

We can use the same data to estimate Marketo’s burn rate. At that rate, even a modest increase in the number of new clients would have burned through nearly all of the company’s remaining $12 million within one year. The bad news is they have quite a way to go before they’re selling at full price.

Marketo 120
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Martech in the Apolocalypse

Customer Experience Matrix

The immediate impact of the data drought falls on advertisers, who now find it much harder to assemble audiences, target individuals programmatically, and to connect media impressions with sales results. Consumers themselves are feeling the pinch of inflation and higher interest rates today, and worry about a recession tomorrow.