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29 Types of Trigger Events and How to Track Them

Hubspot

These financial statements can help you determine a company’s financial position and whether or not they can afford to purchase your products or services. Company Expansion A new office location necessitates a glut of new supplies and services. Do you sell a product or service that could reverse the trend? Introduce yourself.

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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

This is the first time I've seen published revenue figures for the company. Let’s assume a "normal" revenue of $200,000 per employee, which is about typical for software companies (and matches published figures for Marketo competitors Aprimo and Unica ). We can use the same data to estimate Marketo’s burn rate.

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