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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 This is the first time I've seen published revenue figures for the company. million) for 2010. million) for 2010.

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Six Ways to Overcome the Fear of Inbound Marketing

Golden Spiral

Which five emails have the highest open rate? What is the conversion rate of our landing pages? What is the conversion rate of our paid ads? A publishing company I worked with wanted to buy national in-theatre advertising for a new resource, but the budget was so big they chose to test three cities instead.