Remove Burn Rate Remove Features Remove Marketing Automation Remove Marketo Remove Pricing
article thumbnail

More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 But Marketo itself says the reported figures are indeed active clients and I've no basis to doubt them.

Marketo 120
article thumbnail

5 Ways to Scale Your ABM Strategy

Adobe Experience Cloud Blog

Author: Vyoma Kapur So you’ve been tasked with running an account-based marketing (ABM) strategy that will target bigger deals that potentially close at a faster rate. You have thousands of accounts on your ABM list, selected by sales, marketing, or in tandem…but you’re a team of one. Sound familiar?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brand Loyalty isn’t Dead – Don’t “Buy” the Hype

Adobe Experience Cloud Blog

Fitbits, which measure the calories you burn and steps you take throughout the day, combine three of my favorite things: 1) exercise, 2) gadgets, and 3) hard data with which to brag about my achievements. Which features did I need? Did I want a heart rate monitor instead? Practice Lifecycle Marketing. Not to worry!

Loyalty 48
article thumbnail

Thirteen email marketing platforms with high ROI

ClickZ

It’s important to note here that some tools, like HubSpot and Pardot, give you a more complex offering with features like the ability to automate your email marketing. Other tools may not provide these capabilities, but still provide simple, out-of-the-box solutions for your marketing strategy. Source: Campaigner.