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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

This is the first time I've seen published revenue figures for the company. Let’s assume a "normal" revenue of $200,000 per employee, which is about typical for software companies (and matches published figures for Marketo competitors Aprimo and Unica ). We can use the same data to estimate Marketo’s burn rate.

Marketo 120
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Get More From Your Investment With a Solid Video Content Strategy

ClearVoice

We got burned, we can’t do video again.” Demand Metric and Vidyard reported that 94% of video marketing budgets have remained constant or grown. Think in terms of day-rates. Typically videographers charge a day-rate for a film shoot. And, these people: “Yay, we have $3,999 budgeted for video content this year!