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7 examples of influencer marketing campaigns

Sprout Social

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. Their engagement rate went up 20%, allowing them to exceed their 2022 goal.

Examples 126
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3 keys for better email engagement in Gmail

Martech

No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. You could overestimate customer engagement or miss clues that a key segment is burning out.

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The Founder Interview Series #28: Lonnie McRorey, Framework Science

Webbiquity

Unfortunately, it offers just as many ways to get burned. In order to stay competitive and provide a lower rate than typical engineers in the U.S., The unified system enables our clients to hire, build, and scale at a much faster rate than the competition. Is there a better model? The Service. The Company. The Launch.

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How an Employee Advocacy Program Positively Impacts an Organization

Oktopost

Why now is the time to make employee engagement a burning priority; and the role content plays in it to keep the momentum going. Quickly becoming one of Oktopost’s most popular original podcast shows on the internet, new episodes air every Thursday on Radically Transparent, a podcast channel, built for marketers, by marketers.

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SEO vs. Google Ads: Where Should Marketers Invest?

Top Rank Marketing

While both focus on the same channel, search engine optimization and paid search (i.e. This testing enables you to determine what resonates most with your audience and which elements lead to higher click-through rates, conversions, and overall campaign success. What is the difference between Google Ads and SEO?

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The Founder Interview Series #36: Braden Ericson, Sparrow Charts

Webbiquity

It enables anyone who needs to share marketing performance updates to sync their data across all their different marketing campaign channels directly to Google Sheets and Slides to create automated reports, and always have the latest data in a nice presentation layer. I tried all sorts of different channels to figure that out.

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What Are Content KPIs and Why Do They Matter?

Navigate the Channel

KPIs can be sales-focused, including the average number of leads generated per quarter and deal conversion rates. And, of course, KPIs can be marketing based, such as conversion rate and cost per lead. Let’s spend a minute on two elements of traffic KPIs that we find particularly interesting to evaluate: Time on site and bounce rate.