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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization. The SEO and calendar features are still in beta and will be rolled out this spring and summer.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. CRM integration is currently limited to sending data to Salesforce.com. Emails are delivered through ExactTarget. There are no real multi-step campaigns, however. Reporting is a particular strength.

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ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on

Customer Experience Matrix

Small business systems like Infusionsoft and OfficeAutoPilot solve this problem by bundling their own CRM features. An administrator can assign an email address to a mailing list; then, end-users send a personalized email to that address and the system delivers it to everyone on the list. ClickDimensions calls this “Outlookcasting.”

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Full Circle Insights Rolls Out “Full Circle Enterprise” Product Bundle

Full Circle Insights

maker of comprehensive sales and marketing performance measurement solutions, today rolled out a new product bundle: Full Circle Enterprise, which combines the company’s popular Response Management with Funnel Metrics, Campaign Attribution and Digital Source Tracker products. All Business is Personal & Political. SAN MATEO, Calif.,

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Full Circle Insights Builds Strong Momentum in First Half of 2021

Full Circle Insights

In March 2021 , Full Circle Insights launched a new product bundle, Full Circle Enterprise, which combines the company’s popular Response Management, Campaign Attribution and Digital Source Tracker products. Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc. MOFU Diagnostic Cheat Sheet.