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What is One of the Most Important Contributors to Marketing Automation Success?

Adobe Experience Cloud Blog

Evolve the way marketing is run: For example, because your marketing automation platform allows you to be more precise about the content you deliver and to whom, it may make sense for your team to consider delivering very focused and relevant content to prospects instead of a newsletter with bundled content. This can be on-demand or onsite.

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3 Advanced Marketo Lead Nurture Tactics For Revenue-Focused B2B Marketers

PathFactory

Maybe you bounced around from vendor websites to review sites to YouTube product unboxings. To accommodate your fast moving buyers as well as those whose interest is simmering on the back burner, I recommend setting up multiple streams in Marketo that run on different cadences. Marketo has a lot of great features out-of-the box.