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BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

These were standard functions for traditional marketing databases, which needed them to match direct mail names and addresses, but are not always found in modern customer data platforms. The Venn in BlueVenn The unified database process, a.k.a.

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Direct Mail Extending Beyond Door Openers as Marketers Integrate It Into Branding and Engagement Efforts

Content4Demand

In a digital age where inboxes are inundated and digital ad channels are oversaturated, old school marketing tactics such as direct mail are becoming a bigger focus for integrated campaigns at all stages of the buyer journey. Next Generation Direct Mail. PathFactory has certainly gotten creative with its direct mail initiatives.

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8 Amazing Cross-Promotion Ideas to Triple Your Customers

Optinmonster

Create Bundle Deals 6. You can use it to: Grow your mailing list. You grow your mailing list, your partner receives buzz around their product. Create Bundle Deals This cross-promotion tip only works if you and your partner are in a similar industry. Here’s a picture of a bundle from Amazon taken from The Dot Store.

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Ecommerce email marketing: 7 tried-and-true tactics to sell your online products in 2021

ConvertKit

A welcome email is the first email someone receives when they join your mailing list. Bundle emails. Figuring out what products work well together and then selling them as a bundle is always a smart way to provide convenience to subscribers and boost average order value. Welcome emails. Image via Little Coffee Fox.

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Whatever happened to customer journey orchestration?

Martech

JOE technology has roots in the pre-digital era, where many “decisioning” platforms helped inform direct mail and telephony-based customer engagement. Some of our clients find this bundled approach a useful introduction to a complex opportunity. What happened, and what does it mean for you, the martech leader?

Vendors 127
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How to Get More Value From Your B2B Data Purchase

Zoominfo

Are you looking to rent a list for a one-time mailing, or do you need to regularly update and append in-house lists to ensure accuracy and completeness? Discounts come in many forms: volume (or long-term contract), pre-payment, new customer, bundled offers, reduced rates on net new records after your first purchase, etc.

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Why You Should Invest in Partner Marketing

Heinz Marketing

Bundle your product with another brand’s product. Offer discounts for related products/services or consider incorporating a direct mail piece for promotion. Host a conference, trade show, networking event, or webinar with another organization or help provide the monetary resources to put on an event through a sponsorship.