Contently

AUGUST 22, 2019

A few weeks ago, we released an interactive content strategy course at Contently. My favorite exercise in the bundle is an audience empathy map. ( To get the full bundle of audience analysis worksheets, plus some handy content strategy frameworks and templates, sign up for the course here. (It’s It’s free!)

Bundling 137

Bundling Marketing & Strategy Startups Content 137

Martech

AUGUST 26, 2022

In this article, let’s explore three cognitive biases you can use to shape how customers think about your product or service while interacting with your brand. A whopping 84% selected the most expensive option for the $125 bundle, whereas only 16% selected the digital-only offering at $59. Cognitive bias 1: The framing effect.

Bundling 103

Bundling Ad Frequency Pricing Price 103

ConvertKit

MAY 28, 2021

Bundle emails. Figuring out what products work well together and then selling them as a bundle is always a smart way to provide convenience to subscribers and boost average order value. In that case, you could create a bundle to go along with the course, including additional resources related to gardening education.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Outgrow

MAY 30, 2023

Utilize Interactive Content to Boost Engagement Interactive content refers to any type of material that encourages direct user participation and engagement. Focus on Upselling and Cross-selling Businesses can encourage customers to make additional purchases by offering bundled packages or complementary products. Image source 4.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Paid Search Agency Bundling 52

Unbounce

OCTOBER 22, 2020

Offer Free Gifts or Bundles. Patrick Campbel says free gifts and bundles are often more attractive to shoppers—especially if you’re running a subscription service where you’re trying to hook people into trying more over a longer period of time. Think about bundling stuff more than just using the sledgehammer of a discount.

Bundling 145

Bundling VALS Landing Pages eCommerce 145

chiefmartech

JANUARY 1, 2024

And all these new and different moving parts, all interacting with each other, expoentially grew the complexity of marketing. Dharmesh eloquently summed up this new mode of software interaction as a shift from point-and-click to describe-and-done. and, voilà , it would just do it for you.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

CoSchedule

JANUARY 27, 2023

table of contents] Get Your Social Media Bundle Now Plus, join our email list to stay up to date. Instead, there are various video categories that the Chewy team creates content for, such as educational videos on pet training under Chewtorials and recipe videos bundled under Chewy Eats.

Social Media 126

Social Media Social Marketing Examples Planning 126

Salesforce Marketing Cloud

NOVEMBER 6, 2023

Read the article Make decisions that boost sales Employees in brick-and-mortar settings learn about customers through conversations and physical interactions. With their natural-language, image-based, and data-driven interactions, they can simplify product searches, personalize responses, and streamline purchases. Those days are over.

Merchandising 69

Merchandising Customer Satisfaction eCommerce Bundling 69

B2B Marketing Exchange

MARCH 15, 2023

Park & Battery Mutiny Nurture Campaign RollWorks JLL Video Content Uptempo Paddle.com B2B’s Choice Award Drift Does your brand have killer content or a campaign worthy of a Finny?

Multi-Channel 52

Multi-Channel Bundling Advertising Agencies Storytelling 52

Salesforce Marketing Cloud

NOVEMBER 3, 2021

Creating a network effect by using communities to make digital experiences more interactive and immersive can go a long way in engaging and retaining your subscribers. Bundles aren’t a new concept. Partnering with brands that offer complementary services is a great way to do bundles right. Buddy up with other brands.

Work Management 52

Work Management Marketing Management Cable Bundling 52

SmartBug Media

FEBRUARY 23, 2024

This type of report uses interactions, lead creations, and other touchpoints to determine the effectiveness of marketing efforts from all the necessary angles. Multi-touch attribution reporting helps you visualize and understand which channels customers are first interacting with, where they’re dropping off, and where they’re converting.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

ClickZ

APRIL 14, 2020

The Plum Tree Group (PTG), an interactive agency with specialized expertise in ecommerce, published a new eBook, 14 Ways You Are Underutilizing Your Ecommerce Platform. These include rule-based product recommendations, product alerts, product bundling, and tier pricing.

eCommerce 141

eCommerce Features Merchandising Paid Search Agency 141

SmartBug Media

AUGUST 16, 2023

This new marketplace aims to provide users with a plethora of styling options and design components bundled into themes that can swiftly bring their websites to life. This translates into more targeted and personalized interactions, fostering stronger relationships and driving better business outcomes.

Hubspot 52

Hubspot Product Work Management Multi-Channel 52

Optinmonster

FEBRUARY 6, 2023

Now let’s look at the different types of digital products Types of Digital Products There are 5 main categories of digital goods that business owners can sell online: Documents & Files These digital products can be static, like an eBook or how-to guide, or interactive like an Excel spreadsheet template.

Examples 91

Examples Product Work Management Marketing Management 91

Hubspot

NOVEMBER 27, 2023

You can create an interactive experience where customers can choose from a variety of fabrics, colors, and designs to give their repaired items a unique touch. You can price it by tier so members pay for different bundles of hours and resources. Online repair concierge: Not everyone likes to go to a physical repair shop.

Work Management 49

Work Management Bundling Business Curation 49

Choozle

FEBRUARY 7, 2024

This may include budget-friendly product lines, discounted bundles, or loyalty programs that enhance affordability without sacrificing quality. This involves leveraging advanced technologies such as artificial intelligence for personalized recommendations, virtual try-on features, and interactive online experiences.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

Spiralytics

JANUARY 14, 2024

Talk to Your Sales Team Your sales team or anyone who interacts with your clients has invaluable insights. Below are some examples, but these are non-exhaustive: Price changes Promos or bundles different from the control Complex flow changes New Products A setup like this will make you more sensitive to any metric improvements.

Conversion Rate 62

Conversion Rate Optimization Conversion Marketing Management 62

KoMarketing Associates

JANUARY 29, 2019

Repurpose and Bundle Existing Content. For example, you may have a number of “best practice” and “challenges” articles and blog posts on your site that relate to a specific theme or industry – bundle the ideas from these into the script for a webinar, or use it to create an in-depth whitepaper. Create CTA Banners.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

AccuData

MARCH 23, 2021

Stupp revealed a 2018 paper on the journal Science which showed that items can be developed with greatly dynamic molecules programmed emigrate more than prolonged distances and self-organize to sort larger, “superstructured” bundles of nanofibers.

Bundling 40

Bundling Lock-In Case Studies Paper 40

Convert

FEBRUARY 2, 2022

Host Interactive Sessions. Host an interactive session like an AMA, challenge, or a special event. Hosting interactive sessions will not just help you engage with your VIP customers but will also help you create brand awareness or, more specifically, help your customer understand your products better. But) You Can Bundle.

Bundling 52

Bundling eCommerce Budget Programs Word of Mouth 52

Choozle

MARCH 5, 2024

Consent may not be forced through bundled agreements to terms of service, privacy policies, or other unrelated use purposes, or implied through tangential actions like closing a consent pop-up or continuing to browse a site. During the ‘Internet 1.0’

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Only B2B

OCTOBER 13, 2021

Intent data is a bundle of data that reveals what a customer is engaged in. Their technology, which is backed by the world’s largest B2B database, allows sales and marketing experts to find, engage, and interact with qualified leads. I’d want to go over some intent data basics before we get into B2B intent data providers.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Nuvi

APRIL 14, 2020

Business Continuity Bundle Helps Businesses Use Their Online Presence to Disseminate Critical Information; Includes Functionality for Healthcare Providers to Assist Patients in Finding Available Services and Treatment. REDWOOD CITY, Calif. link] #ReputationMatters” username=”Reputation_Com”].

Enterprise Management 40

Enterprise Management Bundling Business Touchpoints 40

Content4Demand

APRIL 7, 2021

Ask sales which categories they’ll find most useful, and deliver bundles or toolkits in a way that’s clear and simple to use. Add Interactivity. Interactive tools are almost always more engaging than their static counterparts. Instead of a PowerPoint presentation, build sales decks in Ceros or another interactive platform.

Bundling 65

Bundling Verticals Paid Search Agency Stats 65

Hubspot

MAY 21, 2019

HubSpot offers a whole box of tricks via its widget bundle. The bundle is brimming with slide-in boxes, banners, overlay pop-ups and much more, which work right out of the box. Siteorigin Widgets Bundle. HubSpot All-in-One Marketing. Price: Free. WordPress.org rating: 4.6/5 5 | 104 reviews. Image Source. Relevanssi. Price: Free.

Marketing Websites 77

Marketing Websites Bundling Best Practices Paid Search Agency 77

Valasys

MARCH 20, 2024

Create special offers, coupon codes or bundled discounts exclusively for customers referred by your affiliates. Interactive options like pop-ups, floating banners and slide-in ads stand out versus static banners. Make sure attribution is accurate, especially for visitors who interact with multiple affiliates before converting.

Tactics 40

Tactics Paid Search Agency Advertising Agencies Banners 40

SmartBug Media

JANUARY 18, 2022

Offer bundled services to make converting more attractive to your leads. People tend to choose bundled products and services because, when done right, it truly saves money and—even more valuable—time and effort for them. Up the fun with a culinary experience or another type of interactive activity during a customer advisory board.

Lead Scoring 98

Lead Scoring Lead Ranking Bundling High Quality Lead 98

Zoominfo

FEBRUARY 2, 2021

Customer relationship management tools are essential to creating a central database where you can track customer and prospect data, customer interactions, and provide multiple teams within your organization with access to this information. CRM tools are a necessity in today’s digital-first marketing landscape.

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

Martech

MARCH 14, 2023

Why do the media, agencies and industry experts keep bundling them together? The promise includes immersive spaces for work, for play and even for navigating around the real world with the use of AR eyewear — and a persistent and interoperable digital layer that interacts with real-world and virtual worlds. Metaverse, Web 3.0

Paid Search Agency 137

Paid Search Agency Web 2.0 Advertising Agencies Bundling 137

SmartBug Media

JANUARY 31, 2023

Customer service teams need to be: Responsive and effective problem solvers Active listeners to pick up on trends expressed by multiple customers As we mentioned in the previous section, new technologies such as chatbots have a series of responses that make the customer feel like they are interacting with another person as their issues are resolved.

Trends 98

Trends Lead Ranking Bundling Mobile Marketing 98

TrustRadius Marketing

JANUARY 24, 2023

Bundling your services like this will most likely result in cost savings over individual solutions. You may hope to replace a specific collaboration tool, like an interactive whiteboard or task management software. It will definitely be easier, and that means time savings. Scalability and security are also crucial.

Work Management 98

Work Management Service API Bundling 98

Content4Demand

MAY 14, 2021

There are lots of reasons to attend B2B Marketing Exchange: Next-Level ABM , and of course we think our interactive storytelling workshop is one of them. Are you registered for the new B2B Marketing Exchange event next month?

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Brightedge

DECEMBER 9, 2021

The acronym “EAT” refers to a bundle of three ranking factors used to determine the quality of content on a site: expertise, authority, and trust. That said, a well-rounded strategy will also impact rankings in secondary search engines like Bing, Yahoo, DuckDuckGo, Ecosia, etc. Let’s dig in. Expertise, Authority, and Trust (EAT).

SEO 115

SEO Lead Ranking Lead Scoring Long Tail Marketing 115

Unbounce

NOVEMBER 14, 2021

You can also create sharable resources, interactive quizzes, or in-browser tools. Dog shampoo company Rowan used email to spread the word about their product bundles: Image courtesy of Rowan. This blog post helps businesses market to their customers and boosts awareness of Unbounce. But content isn’t just limited to blog posts.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

FunnelEnvy

FEBRUARY 19, 2024

Utilize product demos, explainer and demo videos, and interactive walkthroughs to visually demonstrate your product’s key features and functionalities. Trigger scarcity and urgency with limited-time discounts, exclusive bundles, or early access opportunities for premium plans. Demo the Power. Frictionless Upgrade Flow.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Zoominfo

FEBRUARY 2, 2021

Figure out the important cross-selling metrics such as the cross-sell ratio, which complementary products and services you plan to offer, what the pricing will be, if you will offer bundles and if you plan to have a sequence of product purchases that build out your cross-selling strategy.

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

Sprout Social

AUGUST 26, 2020

To further keep their audience engaged and interacting with the account, LEC also hosts an interactive quiz testing fans’ knowledge of LEC trivia and memes. On Twitter, Call of Duty League recently held a giveaway for a gaming headset bundle from pro-gaming equipment brand, ASTRO Gaming—a perfect match. Do you even LEC? ??.

Social Marketing 87

Social Marketing Marketing & Strategy Marketing Strategy Bundling 87