Remove Bundling Remove Gartner Remove Price Remove Validation
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Holistic revenue performance series III: Solution management

Mereo

Without a valuable solution coming to market consistently — be that a product, service, SaaS, bundles, etc. — According to LoSasso research, 34% of B2B buyers say their purchase decisions are driven most by features, while 27% say price and only 39% say brand. Internal Validation Only. Lack of Internal Competencies.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”. Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.”

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

May all who sail in her find reasonably priced shipping supplies from a broad (and competitive) selection of maritime vendors… ShipServ… Read more… Roger Warner | April 15th, 2008 | no comments New White Paper Available: How to PPC in B2B Hey! Originality, originality, originality!!!

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B2B Category Creators Episode 2 Transcript

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The pricing seemed very fair.” That came out way before there was a category in like Gartner and Forrester in the standard analysts. So how did you get bundle? Are you happy with that bundle category? These are moments of proof or validation, that we don’t really belong there. It was very easy.