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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product. In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. You can’t argue with a free app.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc.

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Focusing on the Most Valuable Metrics

Terminus

If you think about it, you can send over 5 qualified leads to sales, but if they are only relevant to one opportunity, then they are weaker than bundling them together and they can waste the time of sales. And one of the best ways to improve that is to think in accounts instead of leads.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. After all, now that they have the deep pockets to invest in improving their product , maybe their solution will start looking more like what marketing automation vendors have been selling for some time now.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Some of them are on the path to getting it, but a lot of small cause based organizations really have a tough time because they’re passionate about what they believe in and they’re passionate about the mission of their organization, but they just don’t have the marketing chops or marketing experience to bundle it all together.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Some of them are on the path to getting it, but a lot of small cause based organizations really have a tough time because they’re passionate about what they believe in and they’re passionate about the mission of their organization, but they just don’t have the marketing chops or marketing experience to bundle it all together.