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Holistic revenue performance series III: Solution management

Mereo

At Mereo, we have developed a unique approach to revenue performance that leverages the inherently interdependent operational disciplines of demand progression, solution marketing, solution management, sales operations and sales enablement. We have touched on demand generation and solution marketing the past couple weeks.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Better content targeting and personalization is required to end the “carpet bombing” techniques and make meaningful connections. The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

According to the BBC, undercover US researchers,… Read more… Neil Stoneman | November 21st, 2008 | no comments Your new content may not be as relevant as your old All the best B2B tech marketers are mini-publishing houses — they never stop cranking out thought-provoking content on the issues their target market cares most about.

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B2B Category Creators Episode 2 Transcript

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And we’re like, “No, it shouldn’t have analytics and email built into it, because there’s an entire category read that is specifically targeted toward that.” The pricing seemed very fair.” That came out way before there was a category in like Gartner and Forrester in the standard analysts.