Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But new research uncovers customer indecision, not customer indifference, is a major roadblock costing companies millions of dollars in new revenue. why change now) and then focus on customer indecision (i.e.,

B2B Sales 109

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 109

Sana Commerce

SEPTEMBER 1, 2023

Choosing the right pricing strategy for your business depends on a number of factors, such as production costs, revenue goals, average order value (AOV) and lifetime customer value. According to the new B2B Buyer Report, customers want full visibility on pricing as they’re making purchase decisions.

Pricing 52

Pricing Price Conversion Webinar Metrics 52

Salesforce Marketing Cloud

JANUARY 17, 2024

The insurance industry is filled with potential, but companies remain stuck in old ways, leaving customers unhappy and disconnected. One in three customers switched providers last year, due to unsatisfactory insurance customer experiences. Let’s look at this through the lens of a typical customer. Let’s begin.

Paid Search Agency 116

Paid Search Agency Budget Programs Marketing Management Lead Ranking 116

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. The goal is to target the right prospects, as well as bring them along the buyer’s journey.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Martech

JULY 27, 2021

How can customer data boost landing page performance?”. Create content that will engage both search engines and your prospects. … Bundle your All Access pass with an immersive two-day workshop for just $209. “How can my content strategy generate quality traffic?”. What’s the key to creating ad copy that converts?”.

Bundling 99

Bundling Landing Pages PPC Privacy 99

Zoominfo

OCTOBER 29, 2020

But what if your SMB customer stayed with you for a long period of time? ZoomInfo makes account targeting easier with precise contact searching, intent tracking, and an ICP (ideal customer profile) generator. The main goal of selling is, and always will be, turning leads into customers. Think of the CLV!

SMB 173

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 173

Hubspot

SEPTEMBER 6, 2022

According to HubSpot’s 2022 Sales Strategy Report , the third most popular goal for sales professionals in 2022 is prioritizing relationships with existing customers over new ones, and they’ll do so through upselling and cross-selling. An example is offering a customer to add cheese to their burger. How are reps down-selling?

Cross-Selling 63

Cross-Selling Bundling Budget Programs Comparison 63

DiscoverOrg

DECEMBER 4, 2018

Get the Pitch Perfect bundle and skip to the head of the line: Selling to Legal Operations. Savvy salesperson are those who can help Legal Ops tell the story to their customer – The General Counsel – in terms they understand. If you’ve been prospecting to the General Counsel, you’re barking up the wrong tree. “If

Bundling 136

Bundling Buyer Personas Work Management Efficiency 136

chiefmartech

JANUARY 1, 2024

When customers embraced search, marketers had to embrace SEO to persuade both people and search algorithms. When customers embraced mobile, marketers had to embrace apps, responsive web design, SMS, push notifications, WhatsApp, geofencing, etc. And that’s just the customer-facing side of martech. Customers are complex.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Zoominfo

NOVEMBER 5, 2018

Hint: Vendors are often more flexible when it comes to pricing with prospects they believe will become long-term customers; if you think you’ll utilize this service long term, speak up! Understand the vendor’s customer service policies. Don’t buy data you don’t need. Agree in advance on how you’ll be compensated.

Purchase 154

Purchase Zoominfo B2B Bundling 154

ConvertKit

NOVEMBER 9, 2020

Offering discounts and coupons on your digital products can be a great way to increase revenue and reward loyal customers. A creatively crafted discount offer can push customers who might still be on the fence to buy or encourage existing customers to buy again or share your products with their audience. The only problem?

Bundling 93

Bundling Urgency Marketing Pricing Price 93

Optinmonster

MARCH 22, 2023

If you’re not upselling to your customers, you’re missing out on a lot of revenue. In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.” What is an example of cross-selling? How do you upsell?

Examples 127

Examples Tips Cross-Selling Bundling 127

Velocity Partners

NOVEMBER 29, 2023

For complex B2B businesses, one common move is to try and make it easier for customers to buy by simplifying your offering. It doesn’t touch upon the personalized customer management benefits of the CRM or the robust security features of the cybersecurity software. Do you consolidate? Re-prioritize?

Enterprise Management 82

Enterprise Management Work Management Marketing Management Buy 82

Mereo

MAY 25, 2023

Salespeople will quickly determine the best way to maximize their interests just like a customer or prospect will strive to minimize their cost. Remember, having to update your pricing strategy for current customers often results in churn. Also consider how bundling and packaging can impact price discounts and adjustments.

Pricing 36

Pricing Price Bundling Marketing Management 36

Zoominfo

FEBRUARY 2, 2021

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Simply put, cross-selling is a sales technique that encourages customers to purchase a product or service that is related to a purchase they already plan to make. Persona Actions and Customer Journey Analytics.

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Repurpose and Bundle Existing Content.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Salesforce Marketing Cloud

NOVEMBER 3, 2021

Because customers of these services don’t get locked in with months- or years-long contracts, they don’t really have a reason to stick around and see what else the service can offer once they’ve gotten their fill. Attract, engage, and support customers from anywhere. Bundles aren’t a new concept. Here are three ways how: 1.

Work Management 52

Work Management Marketing Management Cable Bundling 52

Only B2B

OCTOBER 13, 2021

We’ve all seen how difficult and time-consuming it can be to lead customers through your sales pipeline. Your sales and marketing teams can use intent data to learn more about the customers who are approaching, departing, and progressing through your sales pipeline. Finding quality leads might feel like a never-ending task.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you? You’re not alone.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Global SaaS Landing Page Best Practices Regardless of the prospect phase, the best SaaS landing pages share some common attributes. Click To Tweet Understand the importance of customer journey and intent.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Zoominfo

FEBRUARY 2, 2021

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Simply put, cross-selling is a sales technique that encourages customers to purchase a product or service that is related to a purchase they already plan to make. Cross-sales increase the value of an average customer order.

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

SendX

SEPTEMBER 3, 2020

That’s because they simply work for both sides—you and your prospective buyers. One-to-one email campaigns can boost sales, maximize profitability, increase customer lifetime value and help you build a loyal customer base. How to collect customer data for personalization. In this blog, you’ll learn. I know I would.

Personalization 195

Personalization Budget Programs Pricing Price 195

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. The goal is to target the right prospects, as well as bring them along the buyer’s journey.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Full Circle Insights

DECEMBER 15, 2021

A growing business that remains profitable, in 2021 Full Circle Insights: Rolled out the Full Circle Enterprise bundle, combining Response Management with Funnel Metrics, Campaign Attribution, and Digital Source Tracker at a 15% discount over individual product purchases.

Full Circle Insights 93

Full Circle Insights Marketing Attribution Enterprise Management Account Based Marketing 93

Martech

JUNE 15, 2022

Primacy of customer data. Effectively managing customer data is table stakes for prospect and customer digital engagement. Getting on top of customer data management will likely become a decade-long (or more) pursuit. Segmenting customers in cohorts can make messages more germane. This work is hard!

Enterprise Management 122

Enterprise Management Work Management Marketing Management Trends 122

SmartBug Media

JANUARY 31, 2023

By addressing emerging trends and incorporating them into your business, you can get ahead of the competition, predict customer needs (based on data), explore new opportunities, and—most importantly—stay relevant to existing and potential customers. We’ve also seen machine learning used to optimize pricing and inventory management.

Trends 98

Trends Lead Ranking Bundling Mobile Marketing 98

Zoominfo

OCTOBER 29, 2020

But what if your SMB customer stayed with you for a long period of time? Think of the customer lifetime value (CLV) ! ZoomInfo makes account targeting easier with precise contact searching, intent tracking, and an ICP ( ideal customer profile ) generator. Assemble an SMB-specific sales team. Create specific KPIs to track.

SMB 100

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 100

Martech

NOVEMBER 5, 2021

This feature is only available to those of you with Prime or Ultimate pricing bundles. First, remember Program Member Custom Fields ? Adobe has upgraded the Submit Form API endpoint to support Program Member Custom Fields. Navigate to the Predictive Audiences page in the Admin area of Marketo Classic.

Marketo 105

Marketo Marketing AI Marketing Automation Services Privacy 105

Convert

FEBRUARY 2, 2022

From Black Friday to New Year’s eve, brands keep throwing offers, and their customers go gaga over shopping. Customers love deals–or do they? They may entice new prospects to commit to making that first purchase, but given too generously, they set up a poor narrative of only shopping when discounts are available.

Bundling 52

Bundling eCommerce Budget Programs Word of Mouth 52

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. Serving existing customers takes priority over finding new ones. Personalization is more important than ever.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

Kaon

SEPTEMBER 25, 2015

Once you meet with a customer, stop all forms of communication that are normally distributed to new prospects to make them aware of your company. Three long days of sessions and presentations bundled up in short descriptions. That’s a wrap! Overall, my experience at INBOUND 2015 was awesome and inspirational.

Hubspot 100

Hubspot Sales Qualified Leads Lead Ranking Conference 100

Content4Demand

APRIL 7, 2021

Rather than speaking directly to customers, sales enablement assets prepare your sales team to make the most of every conversation with a prospect, whether that’s in person, over the phone, through email or via social media networks. In the absence of face-to-face communications, this kind of content is more vital than ever.

Bundling 65

Bundling Verticals Paid Search Agency Stats 65

PureB2B

APRIL 29, 2022

Instead of thinking about content marketing (or demand creation) as an analytics-oriented strategy, think about it as a conversation you’re looking to have with your customers. What narrative can you push that not only conveys your product’s strengths and uses, but also shows empathy for the prospect’s needs and challenges?

Demand 62

Demand Top of Funnel Marketing Management Effectiveness 62

PureB2B

APRIL 29, 2022

Instead of thinking about content marketing (or demand creation) as an analytics-oriented strategy, think about it as a conversation you’re looking to have with your customers. What narrative can you push that not only conveys your product’s strengths and uses, but also shows empathy for the prospect’s needs and challenges?

Demand 62

Demand Top of Funnel Effectiveness Marketing Management 62

Salesforce Marketing Cloud

AUGUST 15, 2023

You’ve agreed on a sales strategy , revenue goals, target customers, and a sales process. Maximize sales opportunities with efficient territory management Learn how map-centric territory management, powered by real-time customer and rep data, can help you stay on top of your sales opportunities. Let’s take a look.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Forecasting 52

Navigate the Channel

OCTOBER 12, 2022

Along with the themes and the push to view new products and re-connect with colleagues and customers, is the pressure to plan a successful trade show is back. Is the trade show your annual opportunity to generate leads and prospects? What kind of products did customers buy or commit to purchasing? Connect leads to customers.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

SendX

NOVEMBER 20, 2018

is a sales automation platform that allows users to both prospect and send automated email campaigns. There is no better option for product optimisation than solving real customer problems. Setting up custom application forms 3. Use customer feedback to improve your product and personalization efforts. Deal - Buy cux.io

Enterprise Management 258

Enterprise Management Marketing Automation Services Work Management Marketing Management 258