SmartBug Media

AUGUST 16, 2023

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 52

Hubspot Product Work Management Multi-Channel 52

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you? You’re not alone.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Outgrow

MAY 30, 2023

11 Powerful Customer Retention Strategies You’d Need in 2023 For a business to thrive in today’s competitive market, it must find sustainable ways to attract new customers. But, more importantly, brands need to keep existing customers coming back for more. What Is Customer Retention and Why Is it Important?

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Paid Search Agency Bundling 52

Unbounce

NOVEMBER 14, 2021

You’ve got your product. Right— customers. Every company runs on the people who use their product or service. But it can feel a lot harder to get new customers than to build your team or design a product. This blog post will teach you five foolproof digital marketing practices to get new customers.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

B2B Digital Marketer

NOVEMBER 4, 2021

Product and service boundaries are being blurred. Despite your ability to handle competition and lead your space, productization still needs to be considered. Despite your ability to handle competition and lead your space, productization still needs to be considered. 14:57 – Top 1 or 2 productization mistakes.

Work Management 52

Work Management Marketing Management Product Service 52

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But new research uncovers customer indecision, not customer indifference, is a major roadblock costing companies millions of dollars in new revenue. why change now) and then focus on customer indecision (i.e.,

B2B Sales 107

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 107

Hubspot

AUGUST 4, 2020

They are bundled with the phone for a lower price. A phone store that bundles their products with complementary ones is an example of cooperative marketing. This offer takes advantage of products you'd already need to invest in when buying a phone, and uses that to entice you into purchasing. Streaming Service Bundle.

Bundling 92

Bundling Planning Work Management Paid Search Agency 92

Martech

JULY 31, 2023

This article explores steps you can take to move the needle with your email program by: Identifying your highest-value customers. How to identify your highest-value customers Different industries (CPG, B2C, ecommerce) may have varying ways to determine their highest-value customers. Building a testing campaign for Q4 success.

Lead Scoring 78

Lead Scoring Lead Ranking Planning Cross-Selling 78

SmartBug Media

JANUARY 18, 2022

In September, we gave you a primer on great ways to drive customer advocacy through incentives. We’re back again because since then, we’ve been letting more ideas percolate, and we have come up with more ways to use incentives across your buyer’s entire customer lifecycle. A customer books time at a conference.

Lead Scoring 98

Lead Scoring Lead Ranking Bundling High Quality Lead 98

NuSpark Consulting

MAY 4, 2023

The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. CRM retargeting: Use customer relationship management (CRM) data to target users who have previously engaged with your brand, such as past customers or subscribers.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? Let’s get started!

Product 52

Product Lead Ranking A/B testing Sample 52

Marketing Insider Group

OCTOBER 6, 2021

So, while remaining sympathetic to the frustrations that come bundled with modifying an approved marketing campaign to meet the specific demands of a new platform, I’m going to strongly suggest that companies dive headlong into YouTube Shorts. The list of discontinued Google products has become the stuff of legend. Far from it.

Youtube 328

Youtube Marketing & Strategy Marketing Strategy Planning 328

Huptech Web

JULY 7, 2023

Picture this: a swarm of customers flocking to your online store, eagerly adding items to their carts and happily applying coupon codes at checkout. It’s like waving a wand and watching the prices on your favorite products magically drop. Forget about the flashy ads and complicated marketing tactics for a moment.

Urgency Marketing 52

Urgency Marketing Planning Advertising Agencies Loyalty 52

SmartBug Media

APRIL 7, 2023

The best way to communicate with existing and potential customers is through email campaigns. In this article, you’ll learn about how to gear your products to the season and make them known through a variety of email campaigns. Offer customers a curated collection of essentials that are perfect for summer.

Email Campaigns 97

Email Campaigns Campaigns Bundling SMS 97

Velocity Partners

NOVEMBER 29, 2023

For complex B2B businesses, one common move is to try and make it easier for customers to buy by simplifying your offering. It’s also cheaper and easier to market platforms and products within one narrative thrust than to tell a bunch of different stories on different fronts. Do you consolidate? Re-prioritize?

Enterprise Management 82

Enterprise Management Work Management Marketing Management Buy 82

chiefmartech

OCTOBER 23, 2022

One of the perennial criticisms of the martech landscape is that “most of these products all do the same thing.” They’re all just storing the same customer fields and mail merging them into campaigns.” Of course, all customer data isn’t entirely that homogenized. ” Send an email.

Marketing Automation Services 82

Marketing Automation Services Work Management Marketing Management Product 82

Huptech Web

JUNE 2, 2023

Shopify Upsell and Cross-Sell Best Practices Top Shopify Apps for Upsell and Cross-Sell Frequently Asked Questions (FAQs) Conclusion Introduction In the ever-evolving world of e-commerce, businesses continuously search for innovative methods to enhance their sales and customer engagement. What is Upselling on Shopify?

Cross-Selling 52

Cross-Selling Bundling Top of Funnel Customer Satisfaction 52

PureB2B

MAY 30, 2022

To be effective at selling, SDRs need to have a good grasp of how their products work. Sales reps go through many rejections and hurtful customer interactions that could render most normal people catatonic. Review your Ideal Customer Profile (ICP). Custom Content Creation. Common Challenges for SDRs. Lack of coaching.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Optinmonster

OCTOBER 24, 2023

They lost money because they didn’t have a good enough plan to convert those prospects into paying customers… during the busiest and most profitable period of the year. People are mentally prepared to pay for products and services during the holidays. We don’t want that to happen to you.

Bundling 52

Bundling Mobile Marketing Template Urgency Marketing 52

Adobe Experience Cloud Blog

DECEMBER 4, 2018

Customer success reduces churn. What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. Simply put, it’s the job of product marketing to ‘Know the customer.

Product 133

Product Enterprise Management Work Management Ideal Customer Profiles 133

seo.co

DECEMBER 13, 2021

Upselling is a sales technique that encourages customers to purchase an upgraded or additional product from the one they originally intended. Cross-selling is similar, but it involves recommending products that are complementary. Cross-selling is similar to upselling, but it involves recommending products that are complementary.

Cross-Selling 105

Cross-Selling eCommerce Bundling Paid Search Agency 105

Huptech Web

DECEMBER 21, 2023

That’s why brands take advantage of this excitement and introduce product bundles. These bundles combine different items or services at a discounted price, attracting consumers who love a good deal. Product bundling is a marketing strategy where multiple products or services are combined and sold as a single item.

Bundling 52

Bundling Examples Product Customer Satisfaction 52

Unbounce

OCTOBER 22, 2020

This year, more people are showing an openness to try new brands, experiment with new products, and make an effort to shop local. you need to set up meaningful deals that are worthwhile for your customers, craft compelling messaging to stand out from the competition, and use psychological triggers to get more clicks. Much better.

Bundling 145

Bundling VALS Landing Pages eCommerce 145

Hubspot

FEBRUARY 25, 2015

Retailers, etailers, service providers, and pretty much anyone who sells anything ever use bundling techniques to improve sales and make customers happy. The problem is that bundling comes with a unique set of problems that could hurt your sales in the long run. Bundle items you won’t sell again. Diminished Value.

Bundling 28

Bundling Class Pricing Price 28

Sana Commerce

SEPTEMBER 1, 2023

In B2B e-commerce, pricing strategies refer to the many ways in which B2B products might be sold online with specific relation to their cost. Choosing the right pricing strategy for your business depends on a number of factors, such as production costs, revenue goals, average order value (AOV) and lifetime customer value.

Pricing 52

Pricing Price Conversion Webinar Metrics 52

SmartBug Media

MARCH 31, 2023

E-commerce businesses begin their journey into the season by creating summer-themed collections, packaging, and deliverables, as well as strategies to deliver sales and new products via email and SMS strategies. Good marketing strategies use psychological characteristics to motivate a customer to make a decision. Bundled deals?

SMS 98

SMS Bundling Best Practices CAN-SPAM 98

SmartBug Media

JANUARY 11, 2023

Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. With most strategies, some type of incentive that intrigues and converts customers is necessary, but not all incentives work as well from company to company. Condition the customer.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Optinmonster

MARCH 22, 2023

If you’re not upselling to your customers, you’re missing out on a lot of revenue. The probability of selling to an existing customer is 60-70%.” Upselling is a sales strategy in which a business offers customers an upgraded or additional product or service that complements or enhances their original purchase.

Examples 127

Examples Tips Cross-Selling Bundling 127

Optinmonster

AUGUST 5, 2021

Are you looking to increase your average order value by offering bundled products? Bundling is a smart strategy to cross-sell products to increase sales and revenue. You can make it easier for customers to find complimentary products, like toothpaste that a customer will need when they buy a toothbrush.

Bundling 70

Bundling Product Template Rules 70

chiefmartech

FEBRUARY 25, 2023

Martech software companies — and SaaS vendors in general — have several different ways they can charge for their products. As a buyer, you pay for the number of people (“seats”) using the product in your company. Buyers complain that not all their users use all the features bundled into their seats or tiers.

Pricing 97

Pricing Price Bundling API 97

SmartBug Media

OCTOBER 7, 2022

Holiday promotions through bundled deals, free gifts for minimum purchase, and a new strategy offering personalized gift guides. These website hacks combine two important drivers for the holiday season: delighting the customer with content and offering incredible sales. Bundled Product Deals. Let’s dive into the tips!

SMS 75

SMS Bundling Banners Buyer Personas 75

Martech

JANUARY 30, 2024

I bundle them up as missed opportunities.” The next five minutes is going to be different models with proximity to data that really changes the game in terms of how you look at customers, segments and campaigns.” The production environment. The biggest opportunity, right out of the box.” Persuasive design.

Class 112

Class Email Marketing Bundling Advertising Agencies 112

chiefmartech

JANUARY 1, 2024

And before you blame that on the explosion of the marketing technology landscape — now over 13,000 products! When customers embraced search, marketers had to embrace SEO to persuade both people and search algorithms. And that’s just the customer-facing side of martech. Yet even the best were swimming against the tide.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Salesforce Marketing Cloud

AUGUST 10, 2022

Or that 73% of customers expect companies to understand their unique needs and expectations – a 7-point rise in just two years? Creating personalized experiences based on collected customer data, also known as first-party data, is an increasingly critical part of retail data strategy. times faster than companies without one?

Budget Programs 98

Budget Programs Buy Bundling Mobile Advertising 98

ConvertKit

NOVEMBER 9, 2020

Sell more products using discounting today. Offering discounts and coupons on your digital products can be a great way to increase revenue and reward loyal customers. Most discounting advice you’ll find is aimed at brands selling physical products—it’s confusing at best and misleading at worst. Jump ahead.

Bundling 93

Bundling Urgency Marketing Pricing Price 93

Martech

JANUARY 25, 2023

HubSpot for fiscal year forecasting and goals now lets you customize reporting for your fiscal year, eliminating the need to download forecasts and goals and manipulate them manually. To improve internal communication and customer experiences, non-admin team members can quickly and efficiently find, share or clone each other’s meeting links.

Ad Frequency 93

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 93

Salesforce Marketing Cloud

JANUARY 17, 2024

The insurance industry is filled with potential, but companies remain stuck in old ways, leaving customers unhappy and disconnected. One in three customers switched providers last year, due to unsatisfactory insurance customer experiences. Let’s look at this through the lens of a typical customer. Let’s begin.

Paid Search Agency 116

Paid Search Agency Budget Programs Marketing Management Lead Ranking 116