customer 
Martech
JANUARY 14, 2022
As a tech customer and martech leader, you’ll want to be on the alert for zombies in your portfolio. Forrester and Gartner lauded the firm for more than a decade, even as licensees labored under mountains of technical debt. Two decades later, the situation has changed a bit. Note Upland recently acquired CDP vendor BlueVenn.
Convert
FEBRUARY 2, 2022
From Black Friday to New Year’s eve, brands keep throwing offers, and their customers go gaga over shopping. Customers love deals–or do they? This is where you need a strategy to turn first-time customers into returning customers. The idea here is to focus on gaining and retaining loyal customers.
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The ROI Guy
AUGUST 15, 2010
A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. Sales Enablement Defined What is Sales Enablement?
ClickZ
AUGUST 27, 2020
According to Forrester research, over three-quarters of US adults belong to at least one loyalty scheme. In an environment where consumer behavior has shifted so rapidly, organizations are shifting their priorities towards understanding the customer and standing out from the crowd. Customer success. Wallet feature(s).
PureB2B
MAY 30, 2022
Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. Sales reps go through many rejections and hurtful customer interactions that could render most normal people catatonic. Review your Ideal Customer Profile (ICP).
Mereo
MARCH 26, 2020
Without a valuable solution coming to market consistently — be that a product, service, SaaS, bundles, etc. — From market analysis, to competitive analysis, to future forecasts, and specific customer needs and feedback , a lot can successfully inform your solution decisions. you have nothing of which to serve your buyer.
The ROI Guy
SEPTEMBER 3, 2010
As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system.”
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