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4 New Year’s Resolutions for Media Publishers

Liveintent

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. Publishers’ first-party data is rising as the heir-apparent to third-party cookies.

Media 125
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5 Reasons to Add YouTube Shorts to Your Digital Marketing Strategy

Marketing Insider Group

So, while remaining sympathetic to the frustrations that come bundled with modifying an approved marketing campaign to meet the specific demands of a new platform, I’m going to strongly suggest that companies dive headlong into YouTube Shorts. Early adopters are finding that their video content is being warmly welcomed…and indexed.

Youtube 335
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How to Use Dynamic Email Content to Increase Engagement

Litmus

If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. Read on to discover how you can harness the power of dynamic email content to create super-duper engaging and personalized emails. Why use dynamic email content?

Content 88
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HubSpot’s September 2023 releases: The manager’s guide

Martech

Spend less time managing comments Receive fewer non-urgent notifications by using the release to bundle comment notifications (beta) on the same thread. Streamline your content marketing and thought leadership efforts by scheduling and publishing videos on LinkedIn personal accounts directly within HubSpot.

SMS 111
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You Educated Your Audience with B2B Content: What’s Next?

KoMarketing Associates

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

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7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers

Contently

The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social giant announced it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages.

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RebelMouse Outperforms Major Publishing Platforms in New Core Web Vitals Technology Report

RebelMouse

page experience update began to roll out across the open web in June 2021, and developers are now feeling the impact of how their publishing platforms stack up against the new standard. new approach that we call the post Largest Contentful Paint (LCP) method. After much anticipation, Google's. Core Web Vitals Technology Report.