Bundling Comparison Price Pricing Sales Cycle 
The ROI Guy
NOVEMBER 29, 2010
Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.
Single Grain
SEPTEMBER 22, 2023
Content at the BoFu stage is geared toward making a sale. This can include product demos, free trials, pricing information , case studies and direct sales outreach. Focus on keywords related to your product or service, competitor alternatives and pricing comparisons. Add social proof to your site.
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