The Single Most Important Element for Increasing B2B Lead Gen and Sales
OCTOBER 4, 2016
In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why convenience stores can thrive within blocks of the nearest supermarket, despite their much higher prices. Compared to the typical B2B purchase—there is no comparison. High initial price point. This post originally appeared on MarketingProfs.
The Most Important Force for Increasing Leads and Sales
MAY 13, 2014
In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why a convenience store can thrive within blocks of a nearby supermarket, despite charging much higher prices. Compared to the typical b2b purchase—there is no comparison. High initial price point. Photo Credit: LGEPR via Compfight cc. Mixed messages.
Review: Six Small Business CMS and Web Marketing Systems
AUGUST 29, 2011
“Free CMS options such as WordPress, Joomla and Drupal have an obvious appeal (price) to small businesses, but none are cost-free. Low-cost, fee-based tools are generally more user-friendly, provide more features, and most importantly come bundled with support. Pricing: $150-$600 per year ($12-$50 per month). What’s the best web content management system (CMS) for your small business? Should you look at something beyond a CMS—a web marketing system (WMS), that provides additional functions like customer relationship management (CRM) and email? CMS Only. Genoo.
Five Reasons You May Not Be Spending Enough on Content Marketing
NOVEMBER 29, 2010
The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now. “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions. Death of a Salesman?
29 Content Strategy Offers Ideas You’ve Never Dreamed Of
AUGUST 27, 2013
Competitive Comparisons. Comparison sheets have been a powerful sales tool for years. Provide an objective, step-by-step overview that delves a little deeper than price, and your content strategy lead generation could soar. Blog Bundles. Pssst. Your lead generation strategy isn’t going to be very effective unless you’re willing to give back. Publish Original Research.