The Most Important Force for Increasing Leads and Sales
MAY 13, 2014
In the consumer products world, minimizing friction explains why soup is sold in microwavable single-serving containers, and why a convenience store can thrive within blocks of a nearby supermarket, despite charging much higher prices. Compared to the typical b2b purchase—there is no comparison. High initial price point. Photo Credit: LGEPR via Compfight cc. Mixed messages.
Review: Six Small Business CMS and Web Marketing Systems
AUGUST 29, 2011
“Free CMS options such as WordPress, Joomla and Drupal have an obvious appeal (price) to small businesses, but none are cost-free. Low-cost, fee-based tools are generally more user-friendly, provide more features, and most importantly come bundled with support. Pricing: $150-$600 per year ($12-$50 per month). What’s the best web content management system (CMS) for your small business? Should you look at something beyond a CMS—a web marketing system (WMS), that provides additional functions like customer relationship management (CRM) and email? CMS Only. Genoo.
Improve Your Offer Strategies by Learning to Let Go
JUNE 30, 2015
Comparison white paper. Pricing bundles/options. So, you came up with the perfect email campaign for a targeted list. You created an irresistible subject line, snappy content, and a dynamic call to action (CTA). Your eyes lit up when you saw the glorious open rates. Then, your heart fell when you saw the dreadful click-through results. I’m sorry to be the one to tell you this.
29 Content Strategy Offers Ideas You’ve Never Dreamed Of
AUGUST 27, 2013
Competitive Comparisons. Comparison sheets have been a powerful sales tool for years. Provide an objective, step-by-step overview that delves a little deeper than price, and your content strategy lead generation could soar. Blog Bundles. Pssst. Your lead generation strategy isn’t going to be very effective unless you’re willing to give back. Publish Original Research.
Five Reasons You May Not Be Spending Enough on Content Marketing
NOVEMBER 29, 2010
The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now. “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions. Death of a Salesman?