Contently

MARCH 30, 2017

25 years ago, the UK supermarket chain Sainsbury’s debuted a magazine. Eventually, other cornerstone brands like Tesco and Waitrose followed suit with their own magazines. Eventually, other cornerstone brands like Tesco and Waitrose followed suit with their own magazines. It’s also linked to in-store promotions.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Peer-to-peer Multi-Channel 60

Moz

SEPTEMBER 7, 2020

This next example is from our own beloved en.ryte.com subdomain, which aims to drive leads to our services and is home to our vast online marketing wiki and magazine, so it naturally earns traffic for many informational-intent queries. Of course, we also witness these classic “Top 10 Tests” outside of Google’s Core Updates! Ready for more?

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

The ROI Guy

NOVEMBER 29, 2010

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Spending Marketing Automation Services Marketing Budget 40

Webbiquity

MAY 13, 2014

Clearly it’s not that enterprise software vendors should start running print ads in Vogue magazine, or that machine tool manufacturers should invest in splashy TV commercials on The Golf Channel. Compared to the typical b2b purchase—there is no comparison. High initial price point.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Lead Scoring Sales Qualified Leads 100

Webbiquity

OCTOBER 4, 2016

Clearly the suggestion isn’t that enterprise software vendors should start taking out print advertisements in Vogue magazine, or that machine tool manufacturers should invest in splashy commercials on The Golf Channel. Compared to the typical B2B purchase—there is no comparison. High initial price point.

Marketing Automation Services 229

Marketing Automation Services B2B Sales Lead Gen Lead Ranking 229

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It has everything anyone interested in or who works in the tech industry could be interested in: A monthly online magazine, FOCUS.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363