Bundling Comparison Gartner Price Pricing 
The ROI Guy
NOVEMBER 29, 2010
The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”. Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.”
Marketing Insider Group
JULY 1, 2020
They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. In 2015, Gartner predicted that companies heavily invested in personalization would outsell their competitors who lack personalization by 20 percent.
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