Moz

SEPTEMBER 7, 2020

Make sure you have a process in place that deals with discovering subpar CTRs, and leverage tactics like snippet copy testing and Rich Results or Featured Snippet generation, which will aim to exceed Google’s CTR expectations and secure your top 10 positions. Always be on the lookout for those CTR underperformers.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Convert

JANUARY 31, 2022

So, they decided to create a dedicated landing page for the campaign, drive traffic to it, and see how it performed in comparison to the website homepage. What you can learn from this: A free shipping incentive at a certain price minimum can improve the average order value. Merry Christmas” resulted in a 2.57% higher CTR.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Single Grain

SEPTEMBER 22, 2023

This can include product demos, free trials, pricing information , case studies and direct sales outreach. Focus on keywords related to your product or service, competitor alternatives and pricing comparisons. Optimize your pricing page through link-building efforts and internal linking. Add social proof to your site.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105