Remove survey
Remove Bundling Remove Companies Remove Forrester Remove Research
article thumbnail

Forrester and IDC think Sales Enablement is a Big Deal. and We Agree!

The ROI Guy

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. April 2009).

article thumbnail

How to increase event attendance: 15 proven ways to get people to come to your events

SpotMe Blog

High costs to attend : Provide ticket discounts and bundle packages to make your event affordable and accessible. For example, if you are a pharmaceutical company and research shows your HCP audience wants to fill their personal education and knowledge gaps, focus your event on educational medical content and studies from experts and KOLs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Demand Generation In the Face of Frugalnomics and Internet Fueled Decisions

The ROI Guy

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. Valuable research and interactive tools are required. But the successful ways to sell in the past are long gone.

article thumbnail

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. Having the right content and tools to help fuel buyer’s decision making process is essential. Death of a Salesman?

article thumbnail

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions. Prospect driven buying cycles mean that buyers research solutions on their own, and do their own due diligence, engaging sales much later in the sales cycle. For example, the typical B2B prospect receives an average of 20.3

article thumbnail

Why Your B2B Strategy Should Use Behavioral Economics Principles

Content4Demand

Whether your product is cellular phones, commercial banking services or content, offer your buyers bundles. Forrester Principal Analyst Ryan Hart talks about this in The Use of Behavioral Science Has Moved Beyond Marketing. Let them know you’re willing to walk away from the business if your company doesn’t think it’s the right fit.

article thumbnail

Text Messages Sent by Cellphone Finally Catch On in U.S. - WSJ.com

Buzz Marketing for Technology

billion in 2004, says Forrester Research Inc., a technology research firm in Cambridge, Mass. says Charles Golvin, an analyst at Forrester. because most cellphone users are on calling plans that include large bundles of voice minutes, plus unlimited off-peak and weekend minutes. billion in 2006 from $2.5

Copyright 100