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Building a community: Thursday’s daily brief

Martech

Welcome to community marketing . “I I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” “A The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Editorial Director. Read more here.

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Get the Bingeable & Shareable MozCon 2019 Video Bundle!

Moz

There were networking opportunities and Birds of a Feather tables and search epiphanies galore. And there were a ton of folks in our community who watched it all unfold from the perspective of a Twitter hashtag — fun to follow along with, but not quite the same impact as seeing the talks unfold in real-time. There were endless snacks.

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Metaverse, Web 3.0 and NFTs: What marketers need to know

Martech

While NFTs may be risky for marketers, the metaverse can still offer brands opportunities to engage their audiences, share digital goods, and build community. Why do the media, agencies and industry experts keep bundling them together? Whether this 3D content lives on a decentralized network is yet to be determined.

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Marketer of the Month Podcast- Understanding Community Led vs Product Led Growth with HubSpot’s SVP of Marketing 

Outgrow

The 3 types of community-led growth and what most people get wrong about it. Why a product-led funnel is easier to build than a community-led go to market . Tune in to learn everything there is to know about driving engagement, community and product-led growth, and his transition from a software engineer to a Serial Marketer.

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How to find new customers and increase sales

Rev

LinkedIn is a powerhouse for B2B lead generation and networking, especially in industries like tech, finance and consulting. Once you’re a member, engage with the community by sharing valuable content, starting discussions and reaching out directly to members who could benefit from your offering.

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How To Win the Streaming Wars? It’s Now About Subscriber Management

Salesforce Marketing Cloud

Build a community. What many platforms are missing, however, is a way for users to build camaraderie and community like they would in real life. Streaming services can also build communities — and in many ways, recreate a phenomenon lost in the age of on-demand bingeing. Bundles aren’t a new concept.

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8 Modern Affiliate Strategies to Incorporate

Anyword

83% of affiliate recruiters look for their new affiliates through affiliate networks. Give these strategies a try: Unique influencer discount codes First-time customer deals Bundle deals. Join Affiliate Networks. Enter: Affiliate networks. Search interest in the keyword “affiliate marketing” is up 200% since 2015.