Martech

AUGUST 26, 2022

A whopping 84% selected the most expensive option for the $125 bundle, whereas only 16% selected the digital-only offering at $59. But did the decoy really play a big role in nudging students towards the $125 bundle? After eliminating the decoy, the percentage of students who selected the $125 bundle dropped from 84% to 32%.

Bundling 96

Bundling Ad Frequency Pricing Price 96

Navigate the Channel

MAY 22, 2023

In recent surveys, the most common reasons businesses give for not jumping on the Amazon B2B bandwagon are that they think the platform is mainly constructed for merchants to sell directly to individual customers rather than businesses, lack of time, and fear of channel conflict.

Amazon 65

Amazon B2B Sales CMS Development Enterprise Management 65

Martech

JANUARY 19, 2022

Long ago, the Super Bowl grew bigger than just the ads (or the game), and now so many marketers have a gameplan on how to leverage digital channels to connect with their audience around the big game. Quote of the day: “They should bundle all the streaming services together and call it cable.” What ways are you connecting with fans?

Cable 91

Cable Bundling Acquisitions Internet Marketing 91

CoSchedule

JANUARY 27, 2023

table of contents] Get Your Social Media Bundle Now Plus, join our email list to stay up to date. Additionally, the brand collaborated with affiliates to create content on social media and other marketing channels , which helped them grow by word of mouth. By using a Facebook Group to share exclusive discounts for members.

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

JUNE 2, 2021

The digital marketing option also comes with a team bundle if you’re looking to train a whole team. Selecting the best channels for publication. How to Distribute Your Content to the Channels Your Audience Uses the Most. It’s the most pricey of the lot, with lifetime access to the course starting at $997.

Course 332

Course Content Marketing Planning Best Practices 332

Martech

APRIL 12, 2023

The tides of paid search and other performance channels seem to be shifting rapidly these days. With marketers looking for ad channels that they can consider both reliable and effective, this is where connected TV can enter the scene and support an already successful search strategy.

Paid Content 96

Paid Content Paid Search Agency Advertising Agencies Bundling 96

Contently

AUGUST 22, 2019

I loved how we could take the guesswork out of what topics, formats, and channels their audience liked best, and show them where they could stand out from the competition. My favorite exercise in the bundle is an audience empathy map. ( I loved how the data we pulled gave people confidence and certainty. It’s free!)

Bundling 137

Bundling Marketing & Strategy Startups Content 137

ConvertKit

MAY 28, 2021

Since your followers are already interested in what you have to say, use your social media channels as a way to share special offers along with a behind-the-scenes look into your business. Bundle emails. In that case, you could create a bundle to go along with the course, including additional resources related to gardening education.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Salesforce Marketing Cloud

JANUARY 17, 2024

Today’s customer experience, with its numerous touchpoints and channels, can present several challenges for individuals like Natalie as they start to explore their options and evaluate potential solutions. This often leads to key data and information getting duplicated or lost in the shuffle.

Paid Search Agency 116

Paid Search Agency Budget Programs Marketing Management Lead Ranking 116

B2B Marketing Exchange

MARCH 15, 2023

They set the bar for creative storytelling through both old school and new school channels and stood out in this oversaturated world of content marketing. “The 2023 class of Killer Content Awards winners are proven examples that creativity can go a long way in B2B to authentically engage audiences.

Multi-Channel 52

Multi-Channel Bundling Advertising Agencies Storytelling 52

Martech

APRIL 6, 2022

Nearly two-thirds of viewers (64%) say they wished there was a bundled streaming service that would let them choose the channels they want. The number of Americans now paying for four streaming services increased to 18% vs. 7% in 2019. Why we care. While viewing time has increased, there is only so much further it can grow.

Service 88

Service Bundling Broadcasting Content 88

SmartBug Media

JANUARY 11, 2023

Bundling pairs products together for a slightly lower price. That’s why it’s best to work with a team of strategists and creatives who can incentivize through multiple channels and content marketing strategies to help convert buyers and boost your revenue. Want to learn more about creating customer satisfaction?

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

SmartBug Media

FEBRUARY 23, 2024

The best channel to reach them today may not be the ideal place to reach them next week. Diversify channels and use multi-touch attribution. When you strategically diversify your marketing channels, you’re more likely to reach different customers in different places. Analyze and evaluate often.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Metadata

DECEMBER 1, 2023

Some competitors might bundle display into their pricing, but we’d rather see you get actual ROI than try to justify a channel that doesn’t quite hit the mark for us. Now, we know some in the industry swear by display like it’s the bread and butter of marketing.

Display 52

Display Advertising Agencies Advertisements Advertising 52

Heinz Marketing

JULY 26, 2022

With a wide variety of channels and methods available to organizations everywhere, standing out has become harder than ever. Bundle your product with another brand’s product. Partner marketing refers to a strategic collaboration amongst two or more groups. Why is it beneficial? Co-host or sponsor an event.

Advertising Agencies 83

Advertising Agencies Planning Co-Registration Bundling 83

QuanticMind

AUGUST 11, 2023

One such way is to signal a percentage off opportunity, a bundling opportunity, or other savings incentives associated with your brand or product. This focus on value carries more weight than ever today and can come into play in multiple ways in a campaign.

Campaigns 89

Campaigns Opt-out Bundling Opt-in 89

Outgrow

MAY 30, 2023

In addition to traditional customer support channels, self-service options such as FAQ pages, chatbots, and online tutorials can also enhance the customer experience. Focus on Upselling and Cross-selling Businesses can encourage customers to make additional purchases by offering bundled packages or complementary products.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Paid Search Agency Bundling 52

Choozle

FEBRUARY 7, 2024

This may include budget-friendly product lines, discounted bundles, or loyalty programs that enhance affordability without sacrificing quality. An omnichannel approach ensures a consistent brand experience, recognizing that consumers move fluidly between various digital channels.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

Martech

AUGUST 21, 2023

Many “packaged” CDP offerings have bundled data science that performs critical predictive AI with relatively minimal configuration. Channel affinity. The CDP can solve for onboarding predictive scores and customer intelligence to marketing channels, but the in-house data science first needs to exist. Bring your own.

Marketing AI 95

Marketing AI Segmentation Rules Paid Search Agency 95

Martech

JANUARY 25, 2023

Previously, HubSpot supported sending notes to Slack channels via workflow, not sending from Slack to HubSpot. This feature eliminates the previously manual, time-consuming and confusing process of creating payment links for each product or product bundle you offer.

Ad Frequency 93

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 93

Salesforce Marketing Cloud

NOVEMBER 3, 2021

Bundles aren’t a new concept. Cable companies have been offering expensive, bloated bundles that included a slew of channels many of their customers didn’t need or want for decades. Partnering with brands that offer complementary services is a great way to do bundles right. Buddy up with other brands.

Work Management 52

Work Management Marketing Management Cable Bundling 52

SmartBug Media

OCTOBER 4, 2023

Right now, you’ve still got time to warm up any of those channels that have been a little neglected lately so they’re ready to bring in the buyers come BFCM time. Maybe your e-commerce marketing is heavily discount-averse—if so, finding free add-ons and bundles might be the way to push your numbers.

Planning 59

Planning SMS Bundling Marketing & Strategy 59

Martech

AUGUST 12, 2022

Interdepartmental strategy and governance to figure out and then execute your tactics across numerous channels: media buys, web, apps, messaging-oriented campaigns, e-commerce, and customer service. Some of our clients find this bundled approach a useful introduction to a complex opportunity.

Vendors 127

Vendors Lead Ranking Advertising Agencies Touchpoints 127

Anyword

OCTOBER 19, 2022

Offering discounts and deals is a great way to get people in the door — especially through the channel of affiliate content. Give these strategies a try: Unique influencer discount codes First-time customer deals Bundle deals. These are all channels that prove beneficial to any well-rounded affiliate marketing strategy.

Webinar Metrics 105

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 105

Unbounce

NOVEMBER 14, 2021

Try these five digital marketing channels to add more customers to your conversion funnel. It might seem like email’s a dead marketing channel because of social media’s rise to fame, but that’s a misconception. Dog shampoo company Rowan used email to spread the word about their product bundles: Image courtesy of Rowan.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

chiefmartech

JANUARY 1, 2024

When customers embraced online video, marketers had to embrace video content and video advertising, YouTube channels, Instagram reels, etc. And that’s just the customer-facing side of martech.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Optinmonster

AUGUST 5, 2021

Are you looking to increase your average order value by offering bundled products? Bundling is a smart strategy to cross-sell products to increase sales and revenue. From this tutorial, you’ll learn how to bundle products in WooCommerce and also how to target customers with these deals to maximize sales and AOV.

Bundling 70

Bundling Product Template Rules 70

Sana Commerce

SEPTEMBER 9, 2022

Frustration 2: How can you grow your D2C channel? The question is: how can B2B businesses grow their D2C channel without paying high online marketplace fees. Frustration 4: You want to set up promotional bundling and mix and match discounts. But setting up promotional bundling or mix and match discounts can seem daunting.

Bundling 52

Bundling B2B Bandwidth Segmentation 52

Optinmonster

FEBRUARY 6, 2023

Product bundles: Put together a bundle of digital products related to your blog’s topic and sell it as a package deal. You can sell these individually or as part of a bundle or membership site. Start marketing: Start marketing your product by promoting it on your blog, social media, email list, or other online channels.

Examples 93

Examples Product Work Management Marketing Management 93

SmartBug Media

JANUARY 31, 2023

SMS marketing efforts are becoming more and more common for similar reasons—smartphones are frequently used, text messaging is a highly personalized channel, and engagement rates tend to be faster. E-commerce companies may need to adapt by offering a seamless shopping experience across all channels.

Trends 98

Trends Lead Ranking Bundling Mobile Marketing 98

Zoominfo

FEBRUARY 2, 2021

This is an especially good way to speak to a pool of interested customers all at the same time via social channels or emails. Additionally, the way these product recommendations, that is to say the channel and message, and are presented also requires continuous improvement. Social Selling and Influencers.

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Optinmonster

MARCH 7, 2024

Its ability to seamlessly integrate across all channels (omni channel marketing) has transformed the way businesses can interact with their customers. The dynamic bundle allowing upsells and cross-sells was my favorite bit. Want results like these? Click here to start with OptinMonster today.

Enterprise Management 63

Enterprise Management Marketing Automation Services eCommerce Marketing Management 63

SmartBug Media

AUGUST 16, 2023

This new marketplace aims to provide users with a plethora of styling options and design components bundled into themes that can swiftly bring their websites to life.

Hubspot 52

Hubspot Product Work Management Multi-Channel 52

Hubspot

MAY 21, 2019

HubSpot offers a whole box of tricks via its widget bundle. The bundle is brimming with slide-in boxes, banners, overlay pop-ups and much more, which work right out of the box. Siteorigin Widgets Bundle. Filter by playlist channel or username, and customize the size and layout of your widget display. Price: Free.

Marketing Websites 77

Marketing Websites Bundling Best Practices Paid Search Agency 77

TrustRadius Marketing

JANUARY 24, 2023

Common options include messaging channels, calendars and scheduling, and task management. CCaaS features include customer self-service options, advanced IVR, live chat with customers, and social media communication channels. Bundling your services like this will most likely result in cost savings over individual solutions.

Work Management 98

Work Management Service API Bundling 98

Martech

AUGUST 26, 2021

The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. What marketers now see is a mass market of TV watchers that can be reached through digital channels to be served addressable ads and cross-channel messaging.

Communities 110

Communities Ad Building Advertising Agencies Amazon 110