Remove campaign multi-touch
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Long- and Short-Term Plays CMOs to Showcase Marketing Attribution

SmartBug Media

And it certainly isn’t easy: Determining and proving marketing success requires a specified timeline and access to data-backed insights regarding your campaigns. Developing a detailed marketing playbook will help you cultivate a strong, measurable campaign strategy with proven ROI. Diversify channels and use multi-touch attribution.

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And The Killer Content Award Winners Are…

B2B Marketing Exchange

Since 2012, Demand Gen Report ’s (DGR) KCAs have spotlighted B2B brands that are pushing creative limits and embracing new storytelling methods, formats and campaign strategies to better engage audiences through their content. Submit it now for the 2024 Killer Content Awards to take advantage of our Super Early Bird rate!

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RMS Austria Chooses LeadsRx Attribution Solution To Deliver Success For Advertisers

LeadsRX

July 13, 2021 – Marketing analytics company LeadsRx announced that foremost Austrian audio advertising sales house RMS Austria (RMS) has chosen the LeadsRx multi-touch attribution platform to power the RMS Attribution measurement and insights services it provides to advertising clients. Portland, Ore., About LeadsRx.

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HubSpot Product Update Roundup - July 2023

SmartBug Media

This new marketplace aims to provide users with a plethora of styling options and design components bundled into themes that can swiftly bring their websites to life. This enhancement not only simplifies the campaign creation process but also empowers businesses to engage their audience more effectively.

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The Demand Generation Strategy Guide

Zoominfo

It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. Who works on creating demand generation campaigns? By developing data-driven multi-touch programs that address each stage of the funnel, you can begin to optimize conversion from one stage to the next.

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MOPS Rundown: What matters in Marketo and Bizible’s Q4 release

Martech

This feature is only available to those of you with Prime or Ultimate pricing bundles. These will be released over the coming months: A native Adobe Experience Platform connector for sharing audiences to Marketo will help enable multi-channel campaign orchestration for segments created in Adobe Experience Platform.

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Content Hit List

Content4Demand

Join us today at 12pm PT/3pm ET in Demand Gen Report’s Campaign Optimization Series for “ Best-Selling Content: Storytelling Frameworks That Crush Engagement KPIs with Key Accounts. ” It’s been a difficult year, but marketers rose to the occasion with compelling and innovative campaigns amidst the chaos. Can’t make it?