Customer Experience Matrix

DECEMBER 14, 2016

BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Small businesses willing to invest some effort should be pleased with the results.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

MARCH 13, 2017

Services will be bundled into mega-services, simplifying user choice. Open APIs and interoperability will make it easy to add new services to the bundles. Business relationships need to be worked out between the individual services and the mega-bundles. Users won't need to purposely select them. More barriers down.

Bundling 120

Bundling Work Management Marketing Management Forecasting 120

Customer Experience Matrix

OCTOBER 1, 2014

Direct pricing starts at $50 per month for a bundle including 1,000 emails to V12-provided prospects. Launchpad is offered directly to marketers but is sold largely through resellers including MasterCard, US Bank, SwissRe, Gannett, and YP Direct. Those firms offer the system to their own clients as a service.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Customer Experience Matrix

DECEMBER 7, 2011

Probably more important, LeadLife has also bundled marketing services with its software. Bundled services are LeadLife’s solution to the skill gap that keeps so many companies from adopting marketing automation or using it fully. Other companies have taken a similar approach.

Marketing Automation Services 120

Marketing Automation Services Bundling Marketing Automation Automation 120

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JULY 9, 2010

This is another bundle of information that marketers and salespeople could use to understand visitor interests and to identify hot prospects. This is missing an obvious opportunity to capture more information about potential leads. subscriber behavior tracking.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120