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A Buyer Persona Template for the B2B Marketer

The Effective Marketer

I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Bulldog Solutions Guide to Creating Buyer Personas: [link]. Infrastructure.

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Inbound Marketing Must Set the Table for Industrial Sales

Industrial Marketing Today

Then comes the silence because they are having trouble connecting the dots between inbound marketing and sales. This is when I have to take a step back and start talking about how the job of inbound marketing does not end with lead generation but extends into setting the table for sales so they can be more productive.

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Process Turns Marketing Automation Into Revenue

LeadSloth

It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes. They think strategically about their sales & marketing processes. This is usually a collaborative effort between marketing and sales. Process First.

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Vidyard Wins 2016 Marketo Revvie Award

Vidyard

Vidyard provides Marketo customers with the ability to track the video viewing activities of prospects and customers across all digital channels and use those insights within Marketo to enhance lead scoring, nurturing, segmentation and sales enablement.

Marketo 50
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Vidyard Wins 2016 Marketo Revvie Award

Vidyard

Vidyard provides Marketo customers with the ability to track the video viewing activities of prospects and customers across all digital channels and use those insights within Marketo to enhance lead scoring, nurturing, segmentation and sales enablement.

Marketo 50
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Email and Video: Tactics you can use Today

Anything Goes Marketing

Karen Gedney reported that Bulldog Solutions started adding video highlights to their emails. Bulldog Solutions reported that with the inclusion of video in their email, open rates have increased by 30 percent to 14.09 Sales can incorporate these in their communication pieces to prospects.

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Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard

Vidyard provides Marketo customers with the ability to track the video viewing activities of prospects and customers across all digital channels and use those insights within Marketo to enhance lead scoring, nurturing, segmentation and sales enablement. Learn more about it here. About Vidyard.

Marketo 50