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Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

These were all developed within B2B marketing agency Bulldog Solutions , which spun off Hive9 about a year ago. The planning module was the original product. Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Most recently, Marketo just announced their lead management solution. While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. Positioning yourselves as “lead management” does not help differentiate what you REALLY do.